Marketing – Page 138
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ArticleSandia Fashion group launches campaign
This year’s campaign is likely to see a 15 per cent increase in marketed volumes of the dark seedless watermelon brand compared with 2008
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ArticleNew body to boost French bananas
Producers and importers in France have devised a plan to create a new interprofessional organisation for bananas
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ArticleUGPBAN gets set for marathon
The Banane de Guadeloupe & Martinique brand will be on show in Paris in April, as UGPBAN once again supplies the marathon
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ArticleNew identity for key UK market
New Covent Garden Market will be renamed 'The Garden at New Covent Garden Market' when redevelopment work is completed
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ArticleJazz recycles team sponsorship
For the fourth year running, international apple marketer Enza is lending its support to the Jazz Apple Cycling team, with both groups expecting a positive season ahead
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ArticleUK urged to commit to fruit scheme
Fresh produce lobbying group calls on the UK government to give its full backing to the EU’s School Fruit Scheme amid rising obesity levels
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ArticleFreshfel praises EC on School Fruit Scheme
The project could get underway in September in some countries after member states backed the European Commission's plans
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ArticleValue focus of berries campaign
This year’s UK Seasonal Berries marketing campaign is focusing on value for money and the need to reduce wastage in berry consumption
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ArticleBrand Dossier | Lola
Andalusia’s Hortyfruta has chosen a flamenco dancer to promote its members’ products as it embodies the finest qualities of the Spanish region, María José Pardo explained
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Article
Strong full-year results at Morrisons
Profit and sales both increased as the UK's fourth-largest retailer made "good progress" in 2008
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Article5-a-Day goes to work in Germany
Having laid out plans for a major campaign aimed at schoolchildren, the organisation is turning its attention to working adults
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ArticleEarly cherries extend marketing reach
Cherries grown in Spain and sold under the Cherries Glamour brand will debut in Scandinavia and China this season
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ArticleFruitnet's guide to economic survival
As the economic ice age continues to grip the globe, Fruitnet.com has produced a handy guide to help companies stay warm during bleak conditions
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ArticleEuro Pool reveals winners
Dutch pool organisation, Euro Pool System, has revealed the winners for its Fruit Logistica lottery, as it looks to boost brand awareness
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ArticleDriscoll’s of Europe opens for business
US berry breeder and marketer establishes dedicated business for Europe, with former Bonduelle executive named as MD
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ArticleChiquita begins smoothie promotion
Marketing campaign heads into Italy's retail stores following major promotion across a range of national media
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Article
Advertising not simply an optional extra
While cost cutting is important during difficult financial times, companies should consider the growth opportunities that advertising provides
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ArticleAsparagus campaign underway in UK
Credit crunch-beating recipes are the main focus for the promotional drive, now in its seventh year
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ArticleGerman analyst ZMP becomes AMI
Future of German agricultural monitoring services appear more certain following yesterday's liquidation of ZMP
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ArticleHortyfruta targets UK consumers
Spanish fresh produce group is staging a two-week promotion aimed at driving awareness of Andalusian fruit and vegetables in the country