Marketing – Page 137
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ArticleEuropean Union to explore Chinese market
An EU delegation led by Mariann Fischer Boel will this week probe business opportunities in China for the European food industry
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ArticleBrand Dossier | Kiku
Five South African exporters likely to be involved in the future marketing of Kiku apples have met for the first time since Capespan announced it had signed a marketing license agreement
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Keep buying produce, urges cancer group
The World Cancer Research Fund has expressed concern that the economic downturn will mean consumers cut back on fruit and vegetable consumption
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ArticleTomato group welcomes The Greenery
The Greenery UK has highlighted its commitment to growers by joining the British Tomato Growers' Association
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ArticleM7 to replace Navelina oranges
A new, Australian-developed citrus variety is expected to completely replace Navelina within the next five years, according to leading Spanish growers
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ArticlePrince de Bretagne launches new image
In order to demonstrate the company’s commitment to protecting the land, the Brittany-based vegetable marketer has created a new image
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ArticleDole offers taste of Africa
Dole France is launching a game on its website to help promote the African origin of its exotic offering
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ArticleFruit Logistica kicks off promo campaign
The event will be marketed through a number of different channels in the coming months
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ArticlePostcard | Rincón de Soto
Marketing agency agr! agro is aiming to raise awareness of the benefits of eating pears grown in the remote area of northern Spain, according to the group's Ana Ortega
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ArticleGFI resumes South Tyrol apple campaign
New campaigns for other branded apples, melons, kiwifruit and bananas due to be confirmed shortly
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Brand Dossier | Jazz
Enzafruit has revealed that volumes of its New Zealand Jazz apples are expected to increase dramatically this season
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ArticleApple survey produces positives
A new study into consumer perceptions of apples in France has thrown up some positive results
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ArticleLe Crunch hails power of promotion
The French apple association has announced impressive UK results, which it attributes to its continuous promotional campaigns
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ArticlePeru launches first avocado campaign
The drive aims to promote continued avocado consumption following the Spanish season and ahead of the Chilean deal
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ArticleQuality priority for consumers on-the-go
A new report has suggested that price is taking a back-seat for shoppers looking to eat or drink on the move
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ArticleZespri to continue kiwifruit campaigns
Marketing push in five European countries have been planned to ensure sales remain strong as the season begins
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ArticleWorld Food Moscow sees bookings surge
Fresh produce exhibition halls to be rebranded as World Fruits Moscow in 2009 as demand for space increases
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ArticleRSA avocado exports to build on record 2008
As the first avocados arrive in Europe, optimism is high for the season with a constant supply of high-quality fruit expected
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Articleinnocent confirms Coca-Cola deal
The Smoothie and chopped vegetable specialist is to receive £30m to aid expansion across Europe
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ArticleFPC launches carbon footprint calculator
A new tool to aid the fresh produce industry has been revealed by the Fresh Produce Consortium