Marketing – Page 136
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ArticleCountries sign up to School Fruit Scheme
Only three of the European Union's 27 member countries have opted to stay out of the scheme, which begins at the start of the next school year
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ArticleConad accused of misleading consumers
Supermarket chain alleged to have marketed Spanish peaches as Italian in Italy's largest stonefruit-growing region
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Harrison Europac becomes Faerch Plast
The UK-based subsidiary of Danish group Faerch Plast has opted to adopt its parent company's name
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ArticleFresh produce now at top of menus
A Belgian city is encouraging its restaurants to serve fresh fruits and vegetables, setting an example for the rest of western Europe and perhaps even for other parts of the world
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ArticleDole and Exofarm tie up with Disney
For the latest release by Disney Pixar, sponsors Dole France and Exofarm have launched a special competition offering various prizes
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ArticleInnovative Fresh joins FreshXPerts
Strategic partnership provides fresh fruit and vegetable industry with its first truly transatlantic consultancy
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ArticleFirst California cherries arrive in the UK
Overall volumes in the US state expected to come in slightly below last year's record 8.7m cartons
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ArticleUK shoppers sample Andalusian products
Visitors to London’s Borough Market were given the chance to sample Andalusian melons and watermelons at a recent promotional event
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ArticleEnvy apple hits commercial market
Turners & Growers pipfruit subsidiary Enza will this month commercially release its Envy apple variety
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Lessons in the marketing department
Online tools such as Twitter and YouTube could offer companies a low-cost way to spread information during the economic downturn
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ArticleZespri keeps the show on the road
Consumer marketing remains hugely important to the company in Europe, which is looking to boost sales of New Zealand kiwifruit this season
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ArticleFPC attacks seasonal campaign
The UK-based Fresh Produce Consortium has hit out at the British government’s new "restrictive" Eat Seasonably fruit and vegetable initiative
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ArticleBRC launches retail health report
The British Retail Consortium has released an overview of what UK retailers are doing to aid the fight against obesity
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ArticleInterfel sets peeling challenge
Interfel and the French Peeling Federation have come together to organise a peeling championship for this year’s Fraîch’Attitude
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ArticleItaly prepares new stonefruit campaign
PGI-certified peaches and nectarines from Romagna set to feature prominently in series of summer marketing initiatives
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Article‘Eat Seasonably’ campaign launches in UK
Campaign aims to encourage British consumers to choose UK-produced fruit and vegetables over imports when in season
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ArticleFlandria woks out in Belgium
Flandria has recommenced its wok demonstrations in Belgium in order to highlight the quality of the Belgian label
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ArticleFive-a-day could result in land changes
A new report has claimed that the UK landscape would have to alter drastically if all consumers were to follow the government's five-a-day recommendation
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ArticleBeans and peas campaign set to launch
Following on from last year's successful promotion, the British Beans and Peas campaign aims to further increase interest in the summer vegetables
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ArticleHortiberia to stage organic campaign
Spanish marketing group Hortiberia plans to promote its organic products across key markets to help drive awareness of the segment