Marketing – Page 134
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ArticlePicota promotes budget benefits
Sales of Spanish Picota cherries in the UK have been boosted by price cuts and advertising, but for how long can this be sustained?
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ArticleGreenery member mulls direct sales
Major greenhouse vine tomato company Prominent has announced it is considering selling its own products as of next season
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Article
Convincing consumers is the challenge
Fresh produce brands must offer something unique if they are to stand out as something for which the market will pay a premium
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ArticleNew promotion for Chilean Hass avocados
This year's marketing campaign is set to feature the UK's first ever Avocado Week, which is due to take place on 19-25 October
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ArticleDole gold rush in Germany and Austria
Consumers to be offered chance to win specially minted, 14-carat gold coins as part of month-long promotional campaign
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ArticlePiedmont firm launches new berry brand
New marketing identity Delizie di bosco del Piemonte to be promoted in selected branches of Coop Italia throughout the summer
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ArticleNZ minister praises emissions study
David Carter has welcomed work done by the country's topfruit industry into calculating its carbon footprint
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ArticleCapespan strengthens Namibian position
The group has established a new export operation in a country where it has seen recent table grape volume growth
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ArticleFoods from Spain winners announced
UK schools rewarded for artwork focused on healthy eating and fresh fruit and vegetables from Spain
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ArticlePipfruit NZ calls for joint marketing
Chairman Ian Palmer tells national radio station that a more concerted approach to apple exports is required in Europe
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ArticleEU approves agricultural promotions
The European Union is to contribute some €27.8m to 16 marketing programmes in 12 of its member states
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ArticleCapespan launches leadership programme
The group has launched the Capespan Academy to offer a leadership development programme for land reform projects
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ArticleChile kicks off bumper avo deal
After two difficult seasons, Chile expects to ship a solid crop of avocados this year, with record volume earmarked for the US market
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ArticleJuventus stars follow soft fruit path
Amauri Carvalho de Oliveira and Hasan Salihamidžic formally open the Sant'Orsola cooperative's 2009 season
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ArticleHortiberia joins Proexport
Spanish export association Grupo Hortiberia has joined Murcia fresh produce export association Proexport
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ArticleCabasc runs prize draw in aubergine packs
A Finish couple has drawn a winning ticket to Andalusia in a promotional competition run by Almeria-based vegetable cooperative Cabasc
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CommentFyffes brand marks 80th anniversary
World’s oldest fresh produce label set a notable benchmark for the marketing of fruit and vegetables in Europe and worldwide
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Article
Bellaverde set for UK growth
A new sweet-tasting broccoli variety is to hit supermarket shelves this month, backed by a celebrity PR campaign
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ArticleApofruit launches Solarelli summer promo
New advertising campaign due to start next week in order to promote range's summer products, including peaches and nectarines
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ArticleNew items join Flandria range
LAVA auctions in Belgium will now be offering Flandria-quality pak choi, red beetroot and chervil