Marketing – Page 133
-
ArticleThanet Earth recognised for impact
The UK-based greenhouse complex has been handed the Norah Stucken award for its impact on the horticulture industry
-
ArticleRewe to launch premium private label
Feine Welt (Fine World) products will be priced around 15 per cent lower than comparable branded, premium items
-
ArticleMFC Italia opens office in Moscow
New centre will offer market research and promotional support to Italian companies looking to build a presence in Russia
-
ArticleUK organic campaign in the pipeline
Organic firms in the UK have come together to wage a campaign aimed at reversing the downward trend brought on by the credit crunch
-
ArticleGermany approves EU school fruit scheme
Federal Council reaches agreement on how project will be funded, meaning project can get underway this year
-
ArticleLe Crunch campaign underway
The UK marketing campaign for French apples was kicked off by Le Crunch at the start of September, with a focus on the main UK retailers
-
ArticleItalian produce on display in Russia
A number of key companies from the Italian fresh produce industry will be on show at World Food Moscow this week
-
ArticleFreshfel reiterates produce benefits
With the threat of influenza rising, the association has highlighted the advantages of a diet including fresh fruit and vegetables
-
Article
RSA growers unveil promotion campaign
Following this year's plum campaign, a new marketing drive is to be launched incorporating topfruit and table grapes
-
ArticleGrease is the word for Pink Lady
The apple brand has agreed a deal with London-based musical theatre production Grease to raise awareness of the fruit
-
ArticleHass in gear for advertising campaign
This year’s promotional push for Chilean Hass avocados is set to feature the UK’s first Avocado Week, which takes place on 19-25 October
-
ArticleUniveg reveals affiliate name-change
The group has announced that Josef Ahorner has been renamed Univeg Austria to take advantage of brand recognition
-
ArticleSchool Fruit Scheme concerns for Freshfel
The fresh produce association has highlighted what it believes to be flaws in the current School Fruit Scheme programme
-
ArticleCarrefour prepares promotional push
Despite disappointing results, Carrefour intends to launch a big marketing campaign to mark its 50th anniversary
-
ArticleAlbert Cross lands Hollywood face
The Scottish potato producer has unveiled Desperate Housewives star Marcia Cross as the new face of Rooster potatoes
-
ArticleZespri holds steady as demand slips
As Northern Hemisphere summer season comes to an end, the group is stepping up promotional activities for New Zealand kiwifruit
-
ArticleSlovakia's Bonifructi joins KIKU group
One of Slovakia's largest fresh produce companies has become the latest member of the KIKU-Pool Europe
-
ArticleInterfel reveals plans for autumn campaign
The French organisation has announced that it will invest in TV advertising this autumn, as well as focusing more on young workers
-
ArticleAgrexco offers pomegranate arils
The Israeli group is to market 70 tonnes of the fruit between September 2009 and March 2010
-
ArticleNZ apple exports 'losing out' in Europe
National branding in Europe and a unified export sector are the end goals for Pipfruit New Zealand, says chairman Ian Palmer