Marketing – Page 132
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ArticleFruitmasters secures new berry varieties
Partnership with UK-based Hargreaves Plants set to grant Dutch company exclusive access to new soft fruit cultivars
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ArticleApple competition strikes gold
Italian consortium VOG’s recent Golden Apple Tree promotion paid dividends not only for shoppers but also vendors
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ArticleCameo variety named Tastiest Apple
US-bred variety, which is now grown extensively in England, wins Tastiest Apple prize at UK trade fair
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Article
Cream-coloured carrots on sale at M&S
UK retailer Marks & Spencer has this week launched a new organically produced carrot variety
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ArticleRed Tractor logo hits €10.9bn mark
UK fresh produce logo Red Tractor achieves major rise in retail sales value, thanks to increase in uptake from British growers
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ArticleDole launches new competition
A new competition, linked to the release of animated film Kirikou, is set to be launched by Dole and Exofarm
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ArticleTV exposure to support blues drive
Blueberries from South America will be promoted in the UK via a brand-new television advertising campaign starting this month
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ArticleFreshfel denounces new EU campaign
The group has questioned the recently-launched EU Healthy Eating Campaign for European school children
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ArticleItalian minister calls for pineapple boycott
Luca Zaia says Italians should avoid out-of-season food products this Christmas and buy domestically produced items instead
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ArticleHealth focus for Italian fresh produce
Series of promotional events set to take place in Verona, Rome and Naples during government-backed 'Three Days of Health'
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Article
New deciduous body for RSA industry
Anton Rabe will head up HORTGRO Services, which has replaced South Africa's Deciduous Fruit Producers' Trust with immediate effect
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ArticleBrand Dossier | Carmel
Israeli company Agrexco says it is looking to develop its Carmel brand in a number of areas, including packaging and added health value
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ArticleFPC questions EU schemes
The Fresh Produce Consortium has expressed doubts over the effectiveness of the EU's "short-term" healthy eating campaigns
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ArticleNZ apple growers pull up trees
Growers in region around Nelson badly hit by older markets' apparent shift away from varieties like Braeburn and Royal Gala
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ArticleHortyfruta targets German market
The Andalusian interprofessional group has held meetings with major retailers in Germany to discuss possible joint promotions in the country
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ArticleGreenco achieves marketing first
Tomato supplier's Tommies range will be the first products from the Netherlands to bear the .NL and 2x2 generic labels
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ArticlePromotions planned for Corsican clementines
Corsican clementines are due to return to French stores in mid-October, backed up by radio ads and in-store activities
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ArticlePuglia to trial regional branding
Grapes, cherries, asparagus, citrus and artichokes meeting certain requirements to be marketed under 'Prodotti di Puglia' brand
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ArticleHorticulture Australia names new CEO
John Lloyd says he is "excited" about growth prospects for country's horticulture business over next 5-10 years
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ArticleKIKU kicks off new RSA venture
Five of South Africa's leading apple exporters team up to market and export KIKU-branded apples from 2010