Marketing – Page 131
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ArticleSporty return for Fruitness campaign
With funding approved until 2011, the European marketing initiative is set to encourage a more active lifestyle among children
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ArticleMarketer excited about Cameo season
A leading US Cameo apple marketer is enthused about the fruit's sales prospects ahead of the coming season
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ArticleUK gets taste for Spanish persimons
Spanish persimons are more widely available in the UK than ever before this year as Asda joins Morrisons and Tesco in listing the fruit
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ArticleCalifornian exports in US$33m boost
State trade organisations are receiving over US$33m to support the international promotion of its food and agriculture
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ArticleCameo voted tastiest apple at UK event
Cameo variety wins the Tastiest Apple award for the second year running at the National Fruit Show
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ArticleSpend more, says Dutch marketeer
Holland's marketing budget only 0.17 per cent of industry turnover, compared with as much as 4 per cent in other food sectors
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ArticleReinhold Messner keeps KIKU climbing
Leading mountaineer features in KIKU-sponsored event as marketer scales new heights in terms of its global volumes
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ArticleIntercitrus launches ‘Vitamin C’ campaign
Citrus marketing organisation unveils new publicity drive across Spain, aimed at highlighting link between citrus and health
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ArticleEcohal Granada leaves Hortyfruta
Association leaves interprofessional organisation amid counter-accusations from both sides over the true reasons for its departure
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ArticleHealthy eating campaign under fire
The EU's recently launched healthy eating initiative has come in for some strong criticism from Freshfel Europe and the FPC, which feel it lacks focus
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ArticleAgrexco organic pepper offering begins
The Israel-based group's organic pepper export campaign begins this month, running through until May/June 2010
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ArticleUnica launches new brand across Europe
Event also marks the first time that Andalusian brand Lola will be used commercially in major European markets
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ArticleRoyal launches new brands
Fresh Royal has used the setting of Fruit Attraction to launch new brands for its pluot and blueberry production
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ArticleBrand Dossier | Pink Lady
The future of the Pink Lady brand depends on the introduction of new strains of Cripps Pink under tighter marketing controls
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ArticleUK push for Spanish persimon
UK retailers are taking more of an interest in the Spanish-grown exotic fruit, with in-store tastings planned to boost consumer awareness
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ArticleZespri 'on track' as new season begins
With pricing for early varieties said to be low, Zespri plans to roll out a major promotional campaign in European schools
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ArticleFPC praises standard implementation
The UK's fresh produce trade association has highlighted the success of the introduction of new marketing standards for fresh produce
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ArticleDole launches new competition
For the Blu-ray and DVD release of Disney Pixar animation “Up”, Dole and Exofarm are launching a competition offering various prizes
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ArticlePristine grape release for Mack in UK
Mack Multiples is the first to introduce the new large, crunchy Pristine table grape variety to the UK fresh produce market
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ArticleNew UK website for The Greenery
Dutch produce giant launches dedicated website for UK market in conjunction with marketing and PR agency Smye Holland