Marketing – Page 130
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ArticlePink Lady teams up with Warner Bros
Apple brand to be promoted alongside Hollywood studio's new feature film Valentine's Day, due for release in February
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ArticleFLIA nomination for Bellaverde broccoli
Monsanto Vegetable Seeds' Bellaverde broccoli variety has been nominated for the Fruit Logistica Innovation Award 2010
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ArticleBerlin to welcome Canadian pavilion
CPMA to help set the stage for Canada's largest-ever presence at Fruit Logistica in Berlin next year
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ArticleFlorida grapefruit promotion to hit UK
Pink grapefruit from the US state is to go on sale at Waitrose in January and February as part of a marketing campaign
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ArticleChiquita launches ChiquiSafe container
Fresh produce giant rolls out specialised container aimed at preserving bananas in school bags or lunch boxes
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ArticleRousing reception for Marlene apples
Apples carrying the blue brand were distributed to over 100,000 people across Italy during the period May-November
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ArticleVI.P unveils new campaign for 2010
Italian apple company set to market Val Venosta apples as the height of excellence across a range of formats next year
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ArticleMexico plans European garlic push
The country’s garlic industry is looking to boost by at least 10 per cent its exports to Europe during 2010
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ArticleFPC challenges Olympics Food Vision
The consortium has said that plans for the food sector at London 2012 should be better balanced between local and imported produce
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ArticleMelinda celebrates 20 years in business
Italian apple consortium's managing director underlines importance of branding in order to communicate with consumers
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ArticleFruitmasters launches new health site
Website offers Dutch consumers a wealth of information about the nutritional value of a range of fresh fruits
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ArticleVOG runs Marlene campaign in Malta
South Tyrol's largest fresh apple exporter confirms plans to run a major consumer campaign in the Mediterranean island nation
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ArticleCitrus sector to benefit from free publicity
Valencian citrus organisation Cítricos Valencianos will hand out oranges at German premiere of film based around Spain's citrus industry
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ArticleChiquita renews consumer focus
Company advertising to US consumers for first time in over 20 years as it prepares to increase its focus on European consumers too
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ArticleConad launches veg promotion
New initiative offering local, seasonal vegetables at a discounted price said to be based on "right" supplier-retailer relationship
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ArticleClementiny hits Tesco shelves
The UK retailer is to launch the world's smallest citrus fruit in stores across the country tomorrow
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ArticleBrazil unveils Portuguese campaign
Brazilian limes will come under the Portuguese consumer and trade spotlight for one week in late January
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ArticleItaly to partner Anuga in 2011
Agriculture Minister Luca Zaia promises to raise the profile of Italian groceries in what is already the country's biggest market
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ArticleAnecoop launches vegetables venture
Together with three cooperatives from Almería, Anecoop is to create a new sales initiative for its vegetables output
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ArticleSugardrop tomato on sale at Tesco
Described by the retailer as being as sweet as a peach, the new variety has gone on sale in the UK this week