Marketing – Page 13
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Article
Oppy recognised with triple honour
Fresh produce group has been rewarded for its workplace, culture, and inspiration to youth
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Article
South African stonefruit ‘back on track’
Exporters say they are in a stronger position following the resolution of port strikes in October
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Article
Tatayoyo wins Fruit Logistica Innovation Award 2023
Rijk Zwaan’s branded variety holds off strong competition to win this year’s top prize at Fruit Logistica in Berlin
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Article
Del Monte expands single-serve banana distribution
Group looks to address food waste and take advantage of the on-the-go snacking trend in Europe
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Article
VentureFruit unveils Tutti, world’s first ever hot-climate apple
New climate-resistant variety is first branded fruit to be released from the Hot Climate Programme, a collaboration between scientists in New Zealand and Spain
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Analysis
IFPA releases State of the Industry Report
Association study covers economic and consumption data, key trends and looks at the industry’s future prospects
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Analysis
Understand the business better with Fruit Logistica’s free report
Produced by Fruitnet, publication provides expert analysis of the industry’s most important trends, key developments, and some big challenges ahead
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Article
TNFC highlights CO2-neutral citrus
The Natural Fruit Company’s presence at this year’s Fruit Logistica is “all about sustainability”, according to the company, as it showcases its year-round range of sustainable citrus and melons.
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Article
Del Monte reveals Somalia banana partnership
Group partners with Moze Holding Limited on multi-year banana deal described as a “game-changer” for the industry in the region
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Article
Serbia’s Agro Belgrade fair unites region
Exhibitors from Serbia, the Balkans and elsewhere came together at Agro Belgrade to make contacts, do business and discuss the latest issues
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Article
New Zealand horticulture sets NZ$12bn target
New industry strategy aims to double the farmgate value of horticulture production by 2035
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Article
Blue Whale reports strong start to apple season
Sales in southern European markets, particularly Spain, have been buoyant in first half of the season
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Article
Avocados From Mexico unveils Big Game teaser
This year’s Super Bowl TV ad stars actress and avocado lover Anna Faris
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Article
Fresh produce consumption remains under pressure in Europe
Freshfel Consumption Monitor finds that fruit and vegetable consumption remains “well below” WHO recommendations
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Article
Marlene makes most of winter season with marketing push
The Daughter of the Alps has renewed its support for a number of winter sports events, and continues to focus its efforts on campaigns in Italy, Sweden and Norway
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Article
GCFP calls for fresh produce supply to be safeguarded
Report calls on policymakers to implement measures protecting the supply of affordable fresh produce to consumers and ensuring the viability of the sector
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Article
Fairtrade Foundation receives Superbrand status
Superbrands are awarded annual to brands that lead in the field of quality, reliability and distinction
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Article
Rajpol aims to set new standards
The coming year will see a focus on innovation and exciting new products at Polish group Rajpol, according to CEO Dominik Woźniak and business development manager Aleksandra Ośko-Woźniak
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Article
White ‘Florida Pearl’ strawberries cause a stir
Distinctive variety owned by Emco Cal receives mixed reaction on social media following launch at M&S
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Article
Avocados From Mexico brand colour joins Pantone range
Through its partnership with the Pantone Color Institute, Avocados From Mexico is now an officially recognised hue