Marketing – Page 129
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ArticleVI.P aims to build apple exports
Group outlines marketing plan for Germany and Spain as new venture From aims to sell 25,000 tonnes in Russia this season
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ArticleJoint promotion for Spanish potatoes
Spanish potato group Andalusian Early Potatoes is to run a promotional campaign with major packers aimed at shoppers
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ArticleWhole Foods launches health drive
The healthy eating initiative, featuring fresh fruits and vegetables, is rolling out across the retailer's US, Canadian and UK stores
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ArticlePink Lady plans for Valentine's
This Valentine's Day period, the apple marketer will launch a limited selection bearing heart-shaped birthmarks
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ArticleMelinda returns to Italian screens
New television advertisement reprises campaign first seen in Autumn of 2008, focusing in particular on the Melinda brand
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ArticleCampaign prepares for Bramley Apple Week
Key component of the UK Bramley apple campaign takes place on 7-14 February this year
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ArticleNew fresh produce offer at Tesco
Retailer introduces 'Buy One, Get One Free Later' offer on pineapple chunks, melon, salad and lettuce products
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ArticleEU fruit project begins in Holland
Werkfruit initiative rolls out across the Netherlands, focusing promotions on commuters at Dutch railway stations
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ArticleProexport launches Murcian campaign
Proexport is spearheading a campaign aimed at promoting the Spanish region and its products to shoppers in Germany and the UK
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ArticleSouth Africa launches 2010 campaign
Campaign aims to replicate success of three-month pilot scheme for plums, which saw volumes grow by almost 50 per cent
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ArticleUnification for Brazilian suppliers
A group of Brazilian producers and exporters have united under the banner of Brazil Fresh Produce to move their industry forward
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ArticleSun World believes in Santa
Sun World International has teamed up with Santa Sweets to provide a year-round supply of high-quality grape tomatoes
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ArticleEnglish apples get secondary push
A secondary launch for the English apple season aims to increase publicity over availability of fruit to the end of the campaign
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ArticleYear of promise for Tenderstem broccoli
After beating UK sales targets despite difficult conditions in 2009, volumes are predicted to grow by 15 per cent this year
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ArticleChildren 'prefer crunchy vegetables'
New research suggests young consumers would consume more vegetables if they were given the opportunity to choose
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ArticleSpanish artichokes on show in Poland
Artichokes from the Valencian province of Benicarló will be showcased this month at an event in the Polish capital, Warsaw
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ArticleGreenery in pear deal with Capespan
EXCLUSIVE: The Greenery, New Sensations and Capespan Exports sign agreement on production of pear club varieties
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ArticleGrapefruit joins SA produce promotion
South African citrus association to take part in country’s Beautiful Country, Beautiful Fruit promotional drive in the UK
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ArticleInterfel unveils Fruit Logistica plans
The French interprofessional organisation will promote a range of fresh fruits and vegetables at its redesigned stand in Berlin
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ArticleDel Monte unveils website redesign
Del Monte Fresh Produce highlights global capabilities and sustainability programmes via redesigned online presence