Marketing – Page 127
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ArticleDutch marketeers up for industry award
Jeroen Rooders of Fruitmasters and Willem Treep of Willem en Drees among ten people nominated for Fresh Marketeer 2010
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ArticleJuly launch for ClemenGold campaign
UK promotional initiative aims to develop the market for the premium clementine variety and increase consumer awareness
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ArticleAzura launches competition
Franco-Moroccan tomato specialist Azura has announced the launch of a new contest for consumers
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ArticleInventor of Italian Chiquita slogan dies
Famed copywriter Emanuele Pirella, responsible for some of Italy's most memorable advertising campaigns, passes away in Milan
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ArticleJazz impresses at Tavola
Recognition of Jazz has risen, according to Enzafruit, having recently displayed the apple at Tavola 2010 in Belgium
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ArticleCampaign aims to boost grapefruit sales
South Africa's Beautiful Country, Beautiful Fruit campaign in the UK is preparing to focus consumer attention on the citrus category
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ArticleNew German export association formed
GFV will represent the commercial interests of German fresh and processed fruit and vegetables sold in export markets
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ArticleHLB pushes papaya health benefits
Group cites recent study highlighting cancer-fighting properties of papaya leaves as further proof of fruit's health benefits
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ArticleFrench students need balanced diet
French students' dietary habits leave much to be desired, according to USEM
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ArticleBanana link to HIV prevention
US researchers have discovered that banana lectins have the capacity to stop the transmission of HIV
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ArticleSpanish citrus targets eastern Europe
Citrus marketer Cítricos Valencianos is running series of in-store tastings in Hungary, the Czech Republic and Slovakia
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ArticleSpanish firms create Russian sales arm
Almerían cooperatives Coprohníjar, Camposol and Hortamar have set-up a Russian sales venture with a Moscow-based partner
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ArticleAlmaverde Bio targets Greek market
Leading Italian organics brand will feature on billboards near major retailers in Athens and Thessaloniki from this month
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ArticleFirstFruits rolls out Opal apple campaign
Washington State-based marketing group unveils new variety, which is a cross between Golden Delicious and Topaz
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ArticleTenderstem plots brand relaunch
Broccoli variety set for a brand overhaul, with new logo and website to be unveiled in conjunction with Vitality Show appearance
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ArticleItaly launches school fruit scheme
Over 5,000 primary schools involved in major new healthy eating programme backed by the Ministry of Agriculture
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ArticleExtremadura backs new Picota campaign
The Spanish region of Extremadura is to fund a new promotional drive for Picota cherries in key European export markets
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ArticleKIKU and Kanzi on show in Germany
Two of the trade's leading apple brands were present at Fruchtwelt, which took place in Friedrichshafen on 19-21 February
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ArticleFortnight of fitness for VI.P apples
Val Venosta apples set to be promoted at six of Italy's leading fitness centres as part of company's commitment to healthy eating
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ArticleSunkist enjoys licensing boom
The California and Arizona citrus cooperative has used its extensive experience to turn a potentially difficult 2009 into a good year