Marketing – Page 126
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ArticleMr Fruitness prepares for new campaign
EU-backed project set to promote range of fresh fruits to children in Austria, German, Poland, Sweden and the UK
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ArticleFraîch'attitude week targets kids
For 2010, the annual promotional event for the French industry will concentrate on getting children more involved
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ArticleReal to expand private label range
Metro-owned hypermarket chain is to increase its range of private label products over the course of 2010
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ArticleSouth Africa back in brands game
The FIFA World Cup will play a vital role in supporting a series of brand promotions being rolled out for South African fresh fruit in Europe
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ArticleBramley Apple Week proves success
TV spots and magazine appearances help to push the popularity of Bramley apples in the UK
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ArticleDeveloping a clear picture
Taste Radar offers a unique and dedicated combination of panel feedback and market analysis for the fresh produce business
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ArticleSeason bright for Pakistani mangoes
A bumper mango season in Pakistan is set to be supported with a brace of government-run export promotions
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ArticleNZ Enza apples arriving mid-April
Enzafruit confirms scheduled arrival of Seatrade vessel carrying first consignment of New Zealand Cox and Royal Gala to Europe
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ArticleNZ to export 1.5m cartons of Jazz
Enza predicts export revenues of €23.7m for branded apple this season as company targets increased sales on domestic market
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ArticleFruitmasters hints at club model for Elstar
Company director Rian Verwoert suggests sale and marketing of the variety could be protected under licence in future
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ArticlePositive signs for Valfrutta Fresco brand
Marketing joint venture reveals positive performance in second year as demand for homegrown produce in Italy remains strong
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ArticleAd Break | Bonanza
The banana brand has experienced a meteoric rise over the past decade, reaching a peak with its inclusion in the Russian edition of Forbes' top 50 brands
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ArticleFreshfel releases consumption report
The latest edition of the association's Consumption Monitor covers fresh produce trends between 2003 and 2008
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ArticlePineberries hit Waitrose shelves
Newly launched product displays characteristics of both strawberries and pineapples
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ArticleUK sales partner for Key Tech
Flo-Mech will be responsible for bringing the group's range of automated sorting systems to UK customers
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ArticleDole backs Fruity Friday
Dole Fresh UK is sponsoring Fruity Friday, a UK-wide campaign aimed at encouraging greater consumption of fresh produce
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ArticleSurinver joins Murcia’s Proexport
Murcia-based cooperative becomes newest member of Spanish region’s export association, Proexport
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ArticleApple marketing budgets under threat
Annual survey measuring competitiveness of apple producing countries reveals investment in promotions may be suffering
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ArticleConserve Italia flies flag with new juice
Company hopes football fever in Italy will boost sales of new pineapple-starfruit drink in the run-up to this year's World Cup
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ArticleEuropean marketing standards appeal fails
Motion to reinstate ban on so-called 'wonky' produce defeated as MEPs concur on the protection of geographical indications