Marketing – Page 122
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ArticleBenelux apple firms club together
Dutch and Belgian marketers of Rubens, Junami and Wellant apples announce intention to consolidate their sales structure
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ArticleChiquita Italia unveils new campaign
Publicity drive conceived by Milan-based agency Forchets set to focus on quality of products sold under the distinctive blue label
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ArticleFoods from Spain reveals competition winner
Annual promotional push for Spanish fresh produce in the UK asked school classes to produce healthy eating collages
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ArticleFruitness campaign unveils new website
Information portal aims to engage with children and teenagers across five European countries and boost fruit consumption
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ArticleDole South Africa backs school scheme
As the FIFA World Cup continues, an important and lasting message is being carried to schools South Africa's Cape Province
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ArticleBrazil triumphs in South Africa
Two events held in Johannesburg brought the tastes of the South American country's fruit offering to Africa
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ArticleBrand Dossier | KIKU
The apple brand is set to unveil an eye-catching new promotional tie-in with a leading Formula One racing team this month, the latest in a series of sporting endorsements
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ArticleNew website for Total Produce
Total Produce UK has launched a new website that includes interactive sections, shareholder information and company news
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ArticleSolarelli builds with new TV campaign
Italian premium-quality brand set to promote stonefruit following excellent six months' trading in first half of 2010
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ArticlePink Lady offers taste of summer
The trademarked apple brand will roll out its first print advertising campaign since 2004 as it seeks to maintain its premium position in the UK
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ArticleAgence Bio launches TV spots
In France, organics are set to get TV time, with a series of short programmes designed to educate viewers
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ArticleDimmidiSì launches freshness campaign
Italian company La Linea Verde rolls out series of new marketing initiatives in support of the fresh convenience brand
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Article
Solar power is the future of marketing
Seasonal promotion is offering the fresh produce industry opportunities to engage European consumers currently riding the summer wave
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ArticleWebsite promotes Enza’s kiwifruit
New Zealand fruit marketer Turners & Growers has launched a new website to promote its new kiwifruit varieties
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ArticleRabobank CEO joins Dutch agency board
Bank's highly experienced Westland chief appointed to the board of directors of Fruit Vegetables Agency Holland
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ArticleEC backs national promotion schemes
The European Commission has approved funding for 14 member states, supporting agricultural promotion
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ArticleValencia plans export promotions
Citrus, grape and persimmon exports from Spanish region of Valencia to receive government promotional support
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ArticleNo go for traffic light labelling
Country-of-origin labelling due to be extended but nutritional guidelines set to adopt manufacturing industry's preferred system
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ArticleDel Monte Fruitini hits Tesco stores
Group says that fruit bag range will be targeting school lunchboxes in the run up to the UK's new 2010/11 school year
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ArticleValfrutta hits the road this summer
Premium Italian products including peaches and nectarines to be promoted at motorway service stations over next two months