Marketing – Page 116
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ArticleAnecoop celebrates double anniversary
2011 marks anniversary of group’s foundation and launch of its successful Bouquet brand
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ArticleSensational Snacks on show in Berlin
Rijk Zwaan will display its newest product line at Fruit Logistica, a range of healthy and tasty snacking vegetables
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ArticleDutch companies on bird mission
Three Dutch groups have combined forces to launch the "Birds love organic" educational campaign
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ArticleFreshfel to launch produce initiative
Association outlines ambitions for better communicating fresh produce benefits and industry expertise to European consumers
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ArticlePink Lady welcomes positive start
Pink Lady apple sales are reportedly up throughout much of Europe for the start to the second half of the campaign
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ArticleAll Day Long makes impact
New research has shown that the Belgian campaign to boost domestic consumption is having a positive effect on habits
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ArticleSIPMMs due for kiwifruit and onions
Interfel has voted in favour of the creation of SIPMMs for onions and kiwifruit in order to better organise the segments
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ArticleG's launches Love Radish
Campaign aims to grow radish consumption in the UK, not just in summer but year-round
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ArticleThe Greenery sells new Dazzling Gold
Marketing campaign underway to promote sale of around 300 tonnes of new golden brown, large-fruited pear variety
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ArticleCitrus PGI signs deal with Repsol
Spanish PGI organisation announces distribution deal with national petrol station operator
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ArticleFrench apple trade meets top UK players
Eurofruit hosted a meeting of leading British apple retailers, importers and wholesalers in London on 10 January
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ArticleOrganic campaign kicks off in UK
Having agreed funding from the EU, the UK organic industry is poised to begin its new generic promotional campaign
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ArticleNew brand for Spanish citrus
Valencia-based company unveils superhero-themed brand, which it hopes will encourage children to eat fruit
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ArticleCosta Rica closer to PGI status
The country’s banana sector has cleared the first hurdle on its way to marketing the fruit under a country of origin label
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ArticleStonefruit kicks off RSA promotions
South Africa's 'Beautiful country, beautiful fruit' campaign is expected to face tough market conditions through the year
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ArticleAva-Asaja takes action against CVVP
Association lodges complaint against variety club over “monopolisation” of Nadorcott mandarin
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ArticleUGPBAN targets children
UGPBAN has launched a new contest on its site, with youngsters the key target audience
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ArticleRSA campaign website revamped
New Beautiful Country, Beautiful Fruit site offers product information, a revamped press section and a new recipe selection
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ArticleSweet Sensation up for FLIA
The Greenery has welcomed the nomination of its Sweet Sensation pear for the Fruit Logistica Innovation Award
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ArticleVan der Merwe brothers lauded in RSA
Prestigious South African Farmer of the Year award is handed to Gerrit and All van der Merwe of ALG Citrus