Marketing – Page 115
-
ArticleTomate Jouno launches novelties
The French tomato producer has unveiled the new Sweetcarpaccio variety and stepped up its communication to consumers
-
ArticleUnica signs Green Giant deal
Almerian group joins with Frutas ElDulze and Agromark in signing deal to market Green Giant-branded products
-
ArticleExtremadura launches Vitaolé brand
Six leading companies from Spanish region form new marketing group and brand to boost fruit exports
-
ArticleChile targets new market opportunities
Promotional strategy to focus increasingly on central and eastern Europe in an effort to keep Chile at top of its game
-
ArticleFreshfel launches produce info website
Enjoyfresh.eu is designed to provide consumers with a range of information on the positive impact of fruit and vegetables
-
ArticleUK government slammed on organics
The Soil Association has released a new report critical of the UK government's lack of support for organics
-
ArticleSainsbury’s sells heart-shaped cucumber
British supermarket operator introduces specially-shaped salad vegetable in time for Valentine’s Day
-
Article
All Day Long makes a difference
The Belgian promotional campaign, organised by VLAM, Flanders’ Agricultural Marketing Board, is showing signs of success
-
ArticleTrials for new NZ early gold kiwifruit
First Fresh is set to trial a new early gold kiwifruit from New Zealand in Asia under a collaborative marketing arrangement with Zespri
-
ArticleHagé launches exotics unit
Hagé International has launched a new business unit focused on exotic produce and ready to eat fruit
-
Article
Nature's Pride officially unveils Eat Me
Company's new brand identity set to distinguish its range of ready-to-eat products more effectively and clearly
-
Article
Brand Dossier | Clemcott
Launched at the end of last year, Spanish citrus variety club CVVP’s new Nadorcott mandarin brand Clemcott has come under fire from fresh produce association Ava-Asaja
-
ArticleFreshfel Consumption Monitor released
Freshfel Europe has launched the eighth edition of its Europe-wide fresh fruit and vegetable consumption report
-
ArticleItalian TV star calls for Pachino boycott
Sicilian tomato sales under threat after Rai consumer affairs presenter accuses mafia of controlling trade in the variety
-
ArticleFrench apples face UK challenge
Increasing competition and unfavourable currency fluctuations have made life tough for French apple exporters to the UK
-
ArticleVI.P unveils new Val Venosta campaign
Italian apple consortium reveals plans for major investment in consumer-focused advertising, PR and television promotions
-
ArticleCalifornia almonds tap into snack market
A new campaign aims to position the nuts as a healthy and convenient product for women on-the-go
-
ArticleCertis signs distribution deal with Trécé
Company announces agreement to develop and distribute Trécé’s biological pest control products in Europe
-
ArticleNZ plans EU, India apple promotions
New Zealand is planning ‘100% Pure Apples from New Zealand’ promotional campaigns in India and Europe this season
-
ArticleOrganic Farm Foods set for ethical change
The UK organic producer has announced its decision to change its name in order to stress its commitment to ethical trading