Marketing – Page 114
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ArticleBonduelle launches Freshcut Salad Award
Company teams up with Fruchthandel Magazine to encourage "freshness and quality" within the German salads market
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ArticleGrapefruit campaign returns for 2011
South Africa's Citrus Growers Association is once again joining the cross-category 'Beautiful Country Beautiful Fruit' marketing drive
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ArticleProgress made on School Fruit Scheme
A meeting hosted by the EC confirmed that the scheme is well underway in most member states, reaching some 5m school children
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ArticleNature Counts adds seven companies
A number of 'sustainable pioneers' in the Netherlands have been awarded with The Greenery's Nature Counts label
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ArticleOrganic September comes to UK
September will see dozens of organic events take place across the UK, with the aim of promoting the manifold reasons for going organic
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ArticleNew Zealand kiwifruit kicks off
Backed by a quality NZ kiwifruit season, Zespri’s new varieties and marketing programmes are beginning to bring in dividends
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ArticleSpanish urged to eat more broccoli
Lack of consumption in Spain is focus of major new campaign being staged with several major retailers
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ArticleGovernment backs innovation in RSA
A new three-year Innovation Programme has been announced for the fresh produce industry as government support continues
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ArticlePostcard | Styria... via Berlin
Austria's leading apple production region took the opportunity to highlight its quality and reliability at last month's Fruit Logistica
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ArticlePink Lady apple brand recognised in UK
CIM hands prestigious marketing award to Coregeo for its work on the leading Pink Lady apple brand
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ArticleSunkist to market table grapes
The major US citrus cooperative has struck a deal to apply its iconic Sunkist brand to table grapes for the first time
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ArticleNew blog for Val Venosta apples
Promotional website will coordinate a number of different social media-based activities for the Italian apple brand
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ArticleProexport launches website for kids
Spanish export group joins with schools in region of Murcia to promote fruits and vegetables to children through website
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ArticleBrand Dossier | Green Giant Fresh
Marketing deal in Spain means established US brand could become synonymous with more than just tinned sweetcorn
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ArticleNew campaign promotes California Raisins
California Raisins launches new advertising campaign in UK after prices rise to “unprecedented levels”
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ArticleBrazilian limes campaign targets UK
New logo and series of promotional activities rolled out as ABPEL aims to boost awareness of the country's lime exports
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ArticleCanaries launches new PR campaign
Advertising campaign will focus on highlighting nutritional qualities of Canaries bananas in Spanish domestic market
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ArticleTrentini heads up promotions committee
Director of Italian agency CSO appointed as president of European Commission's agricultural promotions advisory committee
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ArticleM&S promotes English apples
The UK retailer has revealed a new innovative display for its English apples in order to educate consumers and boost sales
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ArticleDimmidisì marks Italy's 150th birthday
La Linea Verde's leading fresh convenience brand unveils new, patriotic salad pack to coincide with country's anniversary