Marketing – Page 113
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ArticleSize matters for RSA grapefruit
New research carried out by the South African Citrus Growers Association has revealed that UK consumers seek larger fruit sizes
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ArticleInterfel on the move
The French interprofessional organisation is set to move offices, but remains in the heart of the capital
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ArticleHorti Fair offers new prize
Exhibitors given fresh incentive to attract visitors to Horti Fair with introduction of Marketing Cup
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ArticleFoods from Spain goes online
The promotional group has seen the benefits of online media for its current Spanish berry campaign
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ArticleAOP Armonia launches new identity
Southern Italy's first association of producer organisations has unveiled its new brand identity at a special meeting in Sorrento
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ArticleIsraeli pomegranate juice launches in UK
Moshel starts importing 'super-premium' 100 per cent pure pomegranate juice from Galilee mountains of Israel
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ArticleValfrutta arms consumers with new tools
Company launches specially designed orange peeler and kiwifruit slice-and-scoop to promote consumption of its products
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ArticleJack Buck Growers changes name
Fresca-owned chicory and celeriac specialist to be known as DGM Growers
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ArticleUniveg Germany revives 1x1 brand
Company reveals plans to reintroduce the fresh produce trademark made famous by Chiquita's former subsidiary Atlanta
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ArticleCompagnie Fruitière launches promotion
A new marketing drive is being planned by the French group to highlight the quality of its exotic range from Africa
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ArticleOranfrizer enters Spanish citrus market
Sicilian PGI oranges on sale in Spanish market for the first time, with exporter confident it can attract premium
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ArticleIt's Alive campaign up for two awards
Dutch Horticulture Board's recruitment drive nominated in two categories at Annual Masters of Media Awards
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ArticleTotal Produce launches Smartpacks
Company's special new coded packs will provide consumers with more information about the fresh produce they buy
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ArticleMushrooms benefit from Tomabel label
REO Veiling's Tomabel label is now set to be used for the Belgian auction's range of mushrooms
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ArticleBritish brassica growers aim for revival
Brassica producers in UK hope second year of Love Your Greens campaign will continue to revive summer sales
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ArticlePicota growers hope to expand exports
Spanish Picota cherry producers target growth in Scandinavia and Baltic region, with promotions planned for Spain, UK and Italy
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ArticleUpdated logo for new-season NZ Jazz
Enzafruit outlines plans for European marketing campaign as it prepares to receive first vessel of Cox and Royal Gala
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ArticlePGI status ‘soon’ for Canaries bananas
Producers believe bid for protected status will boost efforts to gain access to markets outside Spain
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ArticlePeru widens avocado campaign
This year’s activities will once again take place in the UK and France, as well as Germany for the first time
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Article2x2 targets Dutch youngsters
Latest marketing project aims to encourage greater consumption of fresh fruit and vegetables among children in the Netherlands