Marketing – Page 112
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ArticlePink Lady plans for summer
The apple brand has a varied summer campaign in store for the UK market, with social media set to play a key role
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ArticleInova Fruit to manage apple sales
Breeder establishes commercial arm to oversee sales strategy on behalf of several of the Netherlands' leading topfruit marketers
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ArticleBerry Gardens hits gold standard
Company's range on display at Chelsea Flower Show aids Waitrose and NFU in their gold medal quest
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ArticleDole Fresh UK lands prestigious award
This year's Re:fresh Awards saw Dole Fresh UK named as the Importer of the Year
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ArticleBerryWorld launches Snackerries line
New mixed berry punnet contains prepared grapes, strawberries, blackberries and blueberries
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ArticlePrada, Suno, Stella McCartney, Fyffes…
Leading fashion houses like Prada and Stella McCartney may have started putting bananas and citrus on their clothing designs, but Laurence Swan has been wearing fruity ties for years...
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ArticleRijk Zwaan launches Kazakhstan HQ
Almaty is the location of the latest addition to Rijk Zwaan's international portfolio
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ArticleFruit Logistica 2012 promotion underway
Marketing campaign launches, with leading fresh produce event set to be promoted at various presentations and industry meetings
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ArticleFreshfel tells consumers about supply chain
Freshfel Europe president explains importance of steps involved in getting fresh produce 'from farm to fork' to consumers
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ArticleFlorette at the double with new salad
Range caters for 'more adventurous' consumers to drive growth within the premium segment
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ArticleFreshfel supports European Obesity Day
Freshfel Europe reiterates message about dietary importance of fresh fruit and vegetables
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ArticlePrince de Bretagne plans early veg push
In June, the French marketer is to undertake a month of promotional activities for its early vegetable range
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ArticleOrigin brands need original values
Simply signing up your product for an EU geographical designation does not automatically mean it is going to generate improved prices – that value comes from creating a distinctive brand proposition with the potential to entice customers
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ArticleIsraeli avocado growers in joint venture
Leading fresh produce groups Avocado Granot and Mehadrin Tnuport Export join forces to become 'the country's largest avocado exporter'
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ArticleNunhems celebrates Brazilian anniversary
The vegetable seed business has now been operating in the South American country for 10 years
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ArticleSerrano Moltó opens northern Spanish office
Valencia-based fresh produce marketer aims to expand producer base in Spain’s northern production zones
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ArticleBigger Sharon fruit crop for South Africa
Recent industry expansion is set to mean a greater volume of the fruit is available for sale on the domestic market, says SFOSA
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ArticleChiquita Italy updates smoothie range
As company's spring marketing campaign gets into full swing across Europe, its Italian arm repackages successful smoothie range
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ArticleEdeka stores win top fruit prizes
Independent store operators scoop total of three national awards at the annual German Fruit Prize ceremony
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ArticleIsraeli stonefruit export season begins
Leading exporter Agrexco underlines importance of secure, high-quality production with new branding approach for Carmel