Marketing – Page 111
-
Article
Asda to import Pakistani mangoes
UK supermarket chain Asda plans to trial the sale of GlobalGAP-certified mangoes from Pakistan this year
-
ArticleTotal Produce unveils viral video
Social media-friendly online content designed to capture imagination of consumers and draw attention to recently launched website
-
ArticleSpain aims to restore consumer confidence
Campaign focuses on restoring good image of Spanish vegetables with country’s consumers
-
ArticleDutch aim to restore Germans' faith
The Greenery and Prominent team up to promote vegetables to consumers in Germany as part of roadshow campaign
-
ArticleHortyfruta hails success of promotions
Spanish association says presence at German and UK events has helped repair image of country’s fresh produce
-
ArticleWaitrose chases men with spicy salad
Retailer follows so-called 'macho trend' with new prepared salad bag designed to appeal to male consumers
-
ArticleProexport calls for EU-wide PR campaign
Spanish association urges European Commission to tackle falling consumption levels
-
ArticleMr Fruitness flies into London
Campaign featuring healthy eating superhero continues to promote fruit and veg to children, with renewed focus on stonefruit
-
ArticleDutch look to rebuild German veg sales
Netherlands vegetable export trade seeks to restore faith among German consumers following recent E coli crisis
-
ArticleGist recognised at Grocer Gold Awards
UK company is rewarded for helping to consolidate food retailer EAT's supply chains into one operation
-
ArticleHortyfruta PR drive for UK and Germany
Almería-based organisation seeks to repair image of Spanish fresh produce at events in Germany and UK
-
ArticleFood project makes Plymouth sustainable
Soil Association and Barefoot Partnership launch Plymouth Food Project in southern UK town
-
ArticleAnecoop joins ‘More Broccoli’
Top Spanish marketer joins initiative dedicated to increasing awareness and consumption of broccoli in Spain
-
ArticlePeru launches avocado promotion
New promotional campaign for Hass will focus on France, Germany and the UK
-
ArticlePicota campaign targets UK
Spanish Picota growers hope to build on last year’s successful promotional campaign in the UK
-
ArticleContinents working in concert
Baku in Azerbaijan was the focus of wild celebrations in May as this little country celebrated its Eurovision victory – suddenly, it seems the borders of Europe have stretched into Asia, and this ought to be good for our trade
-
ArticleTurkey is Fruit Logistica partner country
Messe Berlin has announced that Fruit Logistica 2012 will see Turkey make its biggest-ever presentation
-
ArticleHorticulture Australia loses manager
Horticulture Australia’s long-serving export development manager Wayne Prowse has left to pursue new opportunities in the same field
-
ArticleBrands could be making a return
As advertising budgets have come under pressure during the past few years, a number of PR and branding campaigns have shown their worth in boosting consumer excitement about fresh produce
-
ArticleOscar awards back at Macfrut
Following the success of the inaugural Macfrut Oscar awards in 2010, the innovation competition returns this year