Marketing – Page 110
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ArticlePink Lady enjoys consistent growth
Results of the 2010/11 campaign demonstrate “maturity” and “consistency” of the Pink Lady apple brand in the European market
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ArticleIGD releases 5-a-day 'composite' guide
New limits on sugar, salt and saturated fat allowed in so-called composite foods that contribute to five-a-day have been released
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ArticleSchool fruit scheme funds under threat
Freshfel Europe slams proposed plans by EU finance chiefs to cut EU School Fruit Scheme budget by almost 30 per cent
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ArticleVOG unveils newly designed website
Italy's leading apple exporter establishes new web presence, reflecting recent changes to its commercial organisation
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ArticleSolarelli returns with TV campaign
Premium Italian fresh produce brand promoted across the Rai television and radio networks as 2011 sales outperform last year's
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ArticleMelinda agrees deal with Evelina apples
Leading Italian apple company secures agreement to produce and market Evelina-branded fruit primarily in the Italian market
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ArticleFoods From Spain unveils competition winner
Campaign to promote Spanish fresh fruit and vegetables in the UK crowns its latest victor
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ArticleBöhr & Roos becomes Böhr & Friends
Cologne-based marketing agency announces name change and relaunch of website after co-founder leaves
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ArticleUK group slams newspaper advert
FPC claims European Commission advert was “wasted opportunity” to repair damage to UK fresh produce sales
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UK 'barriers to innovation' highlighted
Exosect managing director tells food security conference that regulatory costs and timelines often stand in the way of innovation
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ArticleNunhems champions Kirene melon
Kirene Galia variety is "destined for success", with this year's harvest surpassing the group's expectations
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ArticleAnecoop project proves popular
Hundreds of Spanish consumers take part in online initiative, including 10 families competing for a year of free fruit
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EU promotional green paper welcomed
Copa-Cogeca has said that the new document on promotional policy for agricultural products covers a broad range of topics
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ArticleSummer of activities for Fashion
Spanish watermelon brand highlighted across Spanish through range of promotions during summer months
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ArticleSouth African avocados 'on track'
Campaign continues to meet early season expectations of a 7.5m carton export crop, SAAGA has reported
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ArticleFlying in the face of obesity
Superhero Mr Fruitness flies into London to get children eating more healthily as Europe’s stonefruit season takes off
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ArticleInterfel aims to restore produce image
The French group is organising a new summer campaign designed to restore the image of fresh produce following the E.coli outbreak
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ArticleEC approves agri marketing programmes
Commission gives green light to promotional schemes and proposes additional €15m initiative for fresh produce in wake of E.coli outbreak
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ArticleUpdate: Peru avocado campaign in full swing
Producer organisation ProHass expects 70,000 tonnes of 'Delicious Hass Avocados'
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ArticleMexico tour raises quality profile
Mexico Calidad Suprema is spreading the word about the nation’s fresh produce food safety and social/environmental credentials