Marketing – Page 108
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ArticleSafmarine honoured with award
Shipping line presented with an Investment in People of the Year award at an event in London
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ArticleSchool Fruit Scheme proposals welcomed
'Weaknesses' of scheme may be overcome by European Commission's CAP reformation proposals, Freshfel says
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ArticleBerlin seeks groundbreaking innovations
Messe Berlin is welcoming exhibitor applications for the Fruit Logistica 2012 Innovation Award
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ArticleSainsbury's fights back with Brand Match
After the launch of Tesco's Big Price Drop last month, UK rival is set to roll out its own coupon-based initiative
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ArticleGF Group confirms own brand for exotics
Company's Simba subsidiary set to unveil name of new brand, which will be used for bananas and pineapples, in January
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ArticleYoung Spanish Chef competition begins
Foods from Spain launches fourth annual competition for catering students and chefs under 25 years old
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ArticleChile to promote avocados in Spain
Spanish consumers are to be educated about the health benefits of Hass avocados via new in-store and media activities
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ArticleMâche Nantaise set for race
Lamb's lettuce from the western French region of Nantes will see its new campaign kick off with the Foulées du Tram run
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ArticleJaffa launches schools competition
Israeli citrus exporter encourages schools to use space hoppers in lessons
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ArticleFlorette plans major UK push
Group to invest €5.8m in 2012 marketing campaign that aims to tap into sporting and celebratory feel-good factor
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ArticleRijk Zwaan Mellissimo melon launched
Consumer research aids decision to introduce Piel de Sapo variety onto the UK market, Freshinfo reports
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ArticleNature Counts for four Dutch growers
The Greenery awards its prestigious standard to four of its growers displaying impressive records of sustainable cultivation
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ArticleUK consumers are backing brands
Despite overall fragile consumer confidence, trust in brands has actually risen in the UK, according to new research
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ArticleStonefruit growth plan for RSA promotions
Promotional campaign continues in the UK with particular focus on increasing winter sales of South African stonefruit
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ArticleFPC considers EU funding bid
UK fresh produce association may bid for EU funding for Europe-wide campaign for British fruits and vegetables
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ArticleSpanish campaign receives official backing
Promotional strategy conceived by Hortyfruta and Proexport gains official seal of approval
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ArticleItaly impresses buyers in Moscow
Presence of leading Italian players on European Flavors stand at World Food Moscow reflects country's export ambitions
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ArticleEuropean Flavors on mission to Moscow
Joint project will promote taste and quality of European fruit and vegetables at World Food Moscow next week
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ArticleSpanish groups plan joint campaign
Hortyfruta and Proexport launch EU-wide promotional campaign to restore confidence in Spanish products
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ArticleFyffes goes ape at Dublin Zoo
Tropical fruit importer-distributor agrees sponsorship deal for Dublin Zoo's Gorilla Rainforest