Marketing – Page 107
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ArticleRoselare hosts tasting session
The Belgian town recently organised a day of autumn and winter vegetable tastings to promote the Flandria label
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ArticleCall for Murcia fresh produce brand
Spanish association says brand highlighting Murcian identity would help restore competitiveness among region's exporters
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ArticleSainsbury's finds new apple sales formula
UK grocer receives help from leading British academic to boost Halloween promotion of locally grown apples
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ArticlePink Lady hosts kids' photo day
The apple brand has set out to raise money for London children's hospital with its food photography day
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ArticleBelgian chicory gets makeover
A new campaign from VLAM aims to modernise the image of the vegetable, with global chefs creating their own recipes
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ArticleNew campaign for Chilean blueberries
Chile will independently market its blueberries to customers in Europe this season with activities set to expand to the Netherlands and Russia
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ArticleSpanish promotional plan gets EU backing
'We Care, You Enjoy' campaign to receive funding for major promotions in Germany, UK and Austria
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ArticleRubens is 'tastiest UK apple' once more
The Kent-grown variety has been given the prestigious award at the National Fruit Show for the second consecutive year
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ArticleRSA avocado promo success continues
A lower South African avocado crop in 2011 could not prevent the annual UK marketing drive from leaving its mark on consumers
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Article'Supersize' avocados hit UK stores
Tesco to sell Torres variety, which is three times the size of an average avocado
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ArticleThe Co-op unveils rebranded packaging
British grocer plans to underline its close links to UK's fruit and vegetable producers over coming 12 months
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ArticleProduce gets tricycle treatment
In Paris, a new means of distributing and promoting fresh produce is being trialled: the tricycle
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ArticleMacfrut hands out Oscars
Prizes handed out across four categories to reward innovation in the fresh produce industry
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ArticleProexport thinks big for Fruit Attraction
Murcia aims to demonstrate the region's quality, food safety and range of fruits and vegetables at the Madrid exhibition this week
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ArticleBest lands Macfrut Oscar
Macfrut Committee recognises company for the development of its laser technology for foreign material detection
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ArticleNew TV spot for Pink Lady
Pink Lady's new advertising campaign throughout Europe intends to stress the natural goodness of the apple
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ArticleEnza confirms Jazz crop forecast
Marketer expects to produce around 800,000 tray carton equivalents this season in France, Italy and Switzerland
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ArticleKIKU scores with Greek campaign
Trademarked apple brand's sponsorship of UEFA Europa League participant PAOK helping it achieve marketing goals
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ArticleFEFPEB launches pallet campaign
Federation launches 'Packaging from Nature' drive to promote wood as pallet and packaging option
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ArticleVal Venosta apples fly into action
Airport promotions and free balloon flights set to feature in new-season marketing campaign for Val Venosta apples