Marketing – Page 105
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ArticleExporter proposes India-Pakistan mango cooperation
India and Pakistan should set aside differences and jointly promote their mangoes to international markets, says leading exporter
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ArticlePiazza Italia prepares for Fruit Logistica
Leading Italian companies to offer warm welcome to existing and new industry contacts at exhibition event in Berlin
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ArticleApple brand Joya to target teen market
Joya is looking to attract teenage consumers to the apple brand with a sporty image on its release at the end of January
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ArticleNew identity for Chile's fruit industry
New branding strategy emphasises the importance of the country's workforce in its rise to becoming a world fresh fruit leader
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ArticleHerry joins French ministry
Formerly of Interfel, Xavier Herry has moved to the agriculture ministry to drive the food sector through partnerships
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ArticleRecord Pink Lady sales in UK
Over 3m cartons of the fruit were sold in 2011, the result of a successful marketing and PR campaign
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ArticleBlueberry export upturn for Argentina
The 2011/12 season has been very successful so far, particularly in Europe where volume is to rise significantly on the previous campaign
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ArticleBlue Whale offers kids sweeter kiwifruit
French company supplying trays of riper fruit with higher sugar levels in bid to increase consumption among children
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ArticleEVA Apples launches EVA prime
New brand, due to be launched next month, will be used to market the very best of Austria's fresh apple production
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ArticleRetailers support UK health drive
Three UK supermarkets to offer discounts on fresh produce as part of campaign to encourage balanced meals on a budget
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ArticleChile rolls out cherry campaign in Spain
Spanish consumers try Chilean cherries at El Corte Inglés stores as part of a new marketing initiative
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ArticleSouth African berry association formed
Berry growers' group to coordinate joint marketing activities aimed at ensuring industry's viability and sustainability
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ArticleFLIA contenders gear up for Berlin
Fruchthandel Magazin has unveiled the 10 Fruit Logistica Innovation Award finalists battling it out for the prestigious prize
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ArticleMakro offers fruit and veg at cost price
Egyptian arm of German-owned Metro's self-service wholesale subsidiary claims to offer "lowest prices on the market"
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ArticleNature's Pride wins Latin America prize
Company presented with biennial Latin America Trade Award 2011 and announces plans to start supplying Fairtrade mangoes
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ArticleVI.P sponsors Alpine Ski World Cup
Italian apple supplier secures valuable publicity for Val Venosta brand at upcoming international ski competition in South Tyrol
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ArticleRSA Sharon fruit abandons single desk
Discord within the industry has resulted in a split that means the end for the present single desk operation
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Match-funding to boost African imports
FRICH looking for successful new approaches to enhancing import of goods from African nations north of South Africa
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ArticleCanaries launch winter banana promotion
Banana producers on Spanish islands look to boost consumption in Spain through major promotional campaign
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ArticlePriméale focuses on pleasure
For 2012, the French vegetable specialist has decided to centre its image on the notion of pleasure