Marketing – Page 102
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ArticleVideo: Romagna stonefruit
Leading players in the Italian fresh produce sector have appeared on television to promote Romagna peaches and nectarines
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Article
T193 Ltd wins new apple rights
New Zealand fruit company T193 has won a licence to grow and globally market a new apple variety that is expected to meet strong demand in Asia
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ArticleFruit and Veg Week hits Flanders
Last month saw the start of the new All Day Long campaign in Flanders, starting with Fruit and Vegetable Week
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ArticleEuropean suppliers 'must add value'
New report by Rabobank highlights how a changing fresh produce industry has altered the role of suppliers
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ArticleFootball-themed salads for Italian fans
La Linea Verde makes increased sales its goal with a new range of bagged salad packs to coincide with Euro 2012
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ArticleFreshfel worried by consumption figures
Association is 'extremely concerned' by 'alarming' downward trend in fresh produce consumption patterns across Europe
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ArticlePeru unveils Hass avocado campaign
Consumer and trade activities for Peruvian Hass avocados will run throughout the European summer in the UK, France and Germany
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ArticleOscar highlights sustainable side
Actions are planned for sustainable development week to promote French kiwifruit's environmental credentials
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ArticleEsther Schweins highlights Spanish products
Actress and face of ‘We Care, You Enjoy!’ campaign appears on TV show to promote Spanish fresh produce
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ArticleDutch strawberry season underway
Royal Fruitmasters buys first cartons of Sonata strawberries at its own auction, with the proceeds all going to a Dutch charity
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ArticleSmoothies “must live up to claims”
Fruit drink producers need to be more honest about the content of their smoothies and juices, argues consumer group
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ArticleTalking Heads | Thierry Mellenotte
Fruitnet.com talks to Pink Lady Europe's general manager Thierry Mellenotte about his career so far and his thoughts on the industry
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ArticleEmirates SkyCargo recognised for excellence
Dubai-based group wins the Platinum Award at this year's Air Cargo Excellence Awards
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ArticleItalian group aims to alter perceptions
New venture involving many of Italy's leading fresh produce firms will look to change consumer's view of fruit and vegetables
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ArticlePink Lady apples climb UK league table
Latest sales figures show Pink Lady has moved into third place in the UK apple market in terms of sales value
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ArticleFace time for Touquet Savour
The French potato supplier has seen a significant rise in sales since it started displaying the producer's face on its packaging
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ArticleChiquita campaign rolls into Milan
Company's new marketing promotion includes posters aimed at commuters and tourists visiting the city centre
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ArticleUniveg Katopé UK makes Fairtrade donation
Group backs Fairtrade Fortnight by offering fruit to young patients on a children's ward at a hospital in Peterborough
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ArticleEU allocates School Fruit Scheme funds
Italy will be the main beneficiary of the scheme and will receive some €20.5m in EU funding for the 2012/13 school year
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ArticleRadio time for French kiwifruit
A radio campaign has been launched in France to educate consumers about domestically grown kiwifruit