Marketing – Page 101
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ArticleNordic event inspires fresh produce trade
FRESH Congress offers food for thought about the future development of the European fruit and vegetable business
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ArticleUK promotes naturalness of organics
The second part of the organic movement's three-year promotional plan, 'Organic naturally different', has been launched in the UK
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ArticleClaus Meyer opens FRESH
Danish restaurateur launches Copenhagen congress with passionate explanation of how countries around the world might create national cuisines to be proud of
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RSA Avocado Manifesto launched
'Give consumers what they want and sell more avocados' is aimed at UK importers, packers, buyers and category managers
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Morrisons triumphs at Re:fresh Awards
UK's fourth-largest food retailer scoops best multiple retailer and best overall trader awards at annual industry gathering
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ArticleBrittany celebrates early veg
French marketer Prince de Bretagne is looking to emphasise seasonality as it promotes the arrival of its early vegetable offering
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ArticleBerryWorld raspberry to mark Jubilee
The Diamond Jubilee variety will hit UK supermarket shelves this autumn
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ArticleUK campaign a success for French apples
In-store promotions in supermarkets and wholesale markets have ensured a successful season in the UK for Le Crunch
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Award for RSA maritime education programme
Lawhill Maritime Studies initiative wins the international Seatrade Investment in People award
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ArticleNZ Zespri kiwifruit hits Qatar
The arrival in Qatar of Zespri's new season kiwifruit from New Zealand has been backed by its strongest-ever campaign
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DimmidiSì driving sales at Mille Miglia
Directors of Italy's leading fresh convenience supplier La Linea Verde prepare to compete in world-famous road race
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ArticleZon products to feature on Dutch TV
Speciality cooking channel 24Kitchen set to promote Zon fruit and vegetables for 20 weeks during Verstips programme
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ArticleFirst PR campaign for Fresh Herb Company
Campaign runs through until September and includes launch of a new website and magazine recipe promotions
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ArticleDutch and Belgians back German promo
VLAM and Fruit Vegetable Agency Holland join BVEO and DHFV in launching a new, three-year 5-a-day poster campaign
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ArticleWorldwide Fruit lands M&S award
Company picks up prestigious Plan A Food Supplier of the Year title at the retailer's conference and awards ceremony
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ArticleEuro 2012 call-up for Three Lions Salad
Florette relaunches its iconic Three Lions salad ahead of a bumper summer of sport and celebrations
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ArticleLocal goes global
Even Brussels is now busy thinking how it can best legislate in order to satiate Europe’s hunger for locally grown produce. Localism is a big trend that is here to stay, but it raises challenges
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ArticleMorrisons Smitten with apple variety
New Zealand-developed Smitten apple variety is set to hit the shelves of UK retailer Morrisons for the second year
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ArticleAGF boosts online profile
Spanish association launches apps to back its watermelon brands and revamps website
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ArticleRetailers 'holding back berry sales'
More needs to be done to improve the presentation of fresh berries in stores, says leading European soft fruit marketer