Marketing
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NewsGiumarra’s Lemonade apples go nationwide
The company has teamed up with Capital City Fruit to offer deliveries of its Lemonade apples across the US
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NewsTesco’s new Zespri packs help boost kiwifruit sales
Ravenwood Packaging, which collaborated on the all-cardboard design, says supplier’s summer SunGold campaign ‘surpassed forecasts’
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NewsBiofirst recognised for sustainability drive
Group wins top honours at the 2024 Trends Impact Awards, which celebrate those driving sustainability and making a societal impact
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NewsFrench apple promotions to resume in Thailand
A promotional campaign in Thailand for French apples is set to return in December, following multiple activities over the past year
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NewsThe Fruitist signs marketing deal with USC Trojans
Blueberry brand extends sponsorship commitments to university sport, where it sees big scope to promote the fruit as a healthy snack
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NewsFyffes builds Belize health clinic
Group says the project reflects its commitment to the sustainable development of the communities in which it operates
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ArticleNew campaign champions ‘outstanding qualities’ of EU produce
Veryan Bliss, advisor to EU’s ‘More Than Only Food & Drink’ campaign, tells FPJ how the initiative aims to bolster demand for European produce in UK
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NewsDole launches organics range in Ireland
Company says it wants to give organic fruit and vegetables broader appeal and bring them into the mainstream market
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ArticleNever Too Much campaign returns in France
France’s promotional push to boost fruit and vegetable consumption among 25-49 year olds is back with a fresh poster, TV and online campaign
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NewsVideo: Film captures impact and value of avocado marketing
Hass Avocado Board says its strategic promotions have helped grow US avocado demand by 260 per cent since 2002
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ArticleWestfalia Fruit celebrates first South African avocado shipment to India
Arrival marks significant milestone for South African avocado industry following completion of long-awaited phytosanitary agreement
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ArticleFinal shipments of Zespri’s largest-ever crop depart
Last charter vessel of the kiwifruit marketer’s 2024 season has departed the Port of Tauranga bound for Japan
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ArticleNew Zealand apple and pear revenue touches NZ$2bn
Productivity gains and high-value varieties see New Zealand’s apple and pear industry contribute almost NZ$2bn to national economy, according to new report
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NewsFresh produce has influence on “people, plates, and the planet”
Advocacy, innovation, climate and community are among the themes from Cathy Burns’ State of the Industry Address at the IFPA Global Produce & Floral Show
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ArticleSanLucar launches latest Disney promo for Vaiana 2
Branded packs of citrus, mangoes, avocados, tomatoes and berriese will feature motifs from Disney’s new film
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News“Our sector needs this“ – apply now for the Fruit Logistica Innovation Award
With exhibitors now able to apply for the Fruit Logistica Innovation Award 2025, Unica’s business development manager Andrea Álvarez talks about last year’s winning product Zucchiolo
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NewsKapi Kapi launches organic banana programme
Initially available to retailers across the US and Canada, Kapi branded organic bananas will soon be shipped to Europe
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ArticleFirst Chilean cherries of the season arrive in China
The 2024/25 season gets underway as 80 cartons of Chilean cherries arrive in Shanghai
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ArticleNew Leanri marketing campaign launches
Launched at Fruit Attraction, the campaign highlights the variety’s organoleptic qualities
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ArticleMission Produce launches ‘World’s Finest’ campaign
Campaign debuts with new Retail-Ready Mango bags ahead of IFPA