All Marketing articles – Page 99
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Article
AHDB ballot sparks interest
Grower ballot on AHDB levy suggests funding mechanism must change, say review petitioners
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Article
Austrade launches livestream in China
Australian fruit has featured on livestream services in China as part of a new digital promotion campaign
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Article
The new Eurofruit app is here
Download the free app and enjoy full access to magazine editions and latest industry news as part of your two-week trial
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Podcasts
Fruitbox: What will supermarkets look like in future?
SupermarketGuru Phil Lempert explains how grocery shopping is changing and how other channels might react
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Article
Fresh produce is scary good
Dole alliance with Pixar aims to take the fright out of fresh produce with activities inspired by Monsters, Inc.
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Article
Marketing to a changing consumer
Fruitnet Live: China’s final session investigated how to reach consumers in new and more effective ways
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Article
Tru-Cape turns to TikTok
A healthy-lifestyle promotion boosting apple variety Kanzi in South Africa has utilised the platform
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Article
Chiquita focuses on fitness
Global banana brand aims to encourage consumers to exercise, with 12 new stickers promoting fitness challenges
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Article
NW cherries anticipating long season
Sluggish start sees just under 10.5m boxes of dark sweet and yellow cherries shipped, with demand continuing to grow
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Article
Allesbeste appoints brand ambassador
Maluma avocados sold under the Viavi brand set to make waves after tie-up with Izelle Hoffman
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Article
Brandt's wants to tell a new Story
Brandt’s Fruit Trees is licensed to become the US propagation manager for the Inored cv., marketed as the Story apple
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Advertorial
Macfrut Digital trade fair preview now online
Sponsored content: A business opportunity not only for large companies but also for medium-sized enterprises
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Article
San Miguel’s lemons head to China
Citrus exporter sends its first Argentinian lemons to China under the newly signed protocol
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Article
Pretty Lady Vineyards develops retail guide
New resource provides guidance for table grape marketing activations across several channels
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Article
Mash Direct joins Facebook ad boycott
Hundreds of companies are refusing to advertise on Facebook in July due to spread of misinformation and hate speech on the site
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Article
Tenderstem confident ahead of UK season
Despite challenges, the brassica brand is positive due to sunny weather and growing sales
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Article
Florette rolls out new crispy mixes
Bagged salad specialist adds new Asian and Mediterranean-inspired mixes to its range
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Article
Health drive marks first birthday
Follow me to be Healthy with Europe: the #400g Challenge has been running for a year
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Article
IFG unveils new offerings
Fruit breeder launches six new grape varieties, accompanied by unique names and logos
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Article
Dole partners with Shanghai Disney Resort
New multi-year resort alliance will see Dole supply all fresh fruit to Shanghai Disney Resort