All Marketing articles – Page 92
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Article
California Prune Board ‘optimistic’ about UK trade
With UK-US trade talks continuing and tariffs already lowered, the CPB wants to raise product’s profile in Britain
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Article
Indian promise for Jolyred
With European apple production down, prices may limit exports to Asian markets this campaign, but Belgian cooperative BFV remains poised for opportunities in India
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Podcasts
Fruitbox: How to slow climate change by eating bananas
Mike Port of Port International talks about adding value to a market still very much under pressure from supermarket pricing
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Article
Ellen K boosts Envy apples
Radio morning show host sings praises of the apple to millions of listeners
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Article
Melinda makes its market debut in Asia
Italy’s most famous fresh produce brand is selling to the region for the first time, aided by a new export partnership
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Article
R&G Fresh sees bright future for herbs
MD Mathew Prestwich is confident that through category planning and a greater understanding of consumers, the herbs sales boom will continue
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Article
Besana spreads healthy message
Nut butter line makes debut in Sweden, where dried fruit and nut suppliers sees strong demand for healthy products
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Article
Zespri supports virtual adventure
Five-week programme promotes healthy habits to students across New Zealand
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Article
INI Farms launches e-commerce platform
Indian fresh produce company enters e-commerce race with new website, free shipping and same day delivery
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Article
Door renamed as Growers United
New name fits in with strategy of doing business as a team, group reveals
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Article
Del Monte debuts Pinkglow pineapple
New Costa Rican-grown pink pineapple is now available for US consumers to purchase online
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Podcasts
Fruitbox: Why new varieties are an absolute must
Genesis Innovation director David Alba talks exclusively to Fruitnet ahead of next month's Global Citrus Congress
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Article
Ambrosia launches first consumer marketing campaign
The campaign will feature digital activities and the first TV advert in November
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Article
Yoom recognised for "remarkable taste"
Syngenta's purple tomato lands Three Star Superior Taste Award at the International Taste Institute in Brussels
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Article
Asia Briefing explores European apples
The second weekly online briefing ahead of Asia Fruit Logistica ON focused on the efforts of European apple exporters in Asia
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Article
Bankruptcy for SunMoon’s parent company
Shanghai Yiguo E-Commerce, parent company of SunMoon, has been placed under voluntary bankruptcy reorganisation
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Article
Marlene celebrates 25 years
VOG encourages consumers with competition to design promotional image for anniversary of popular apple
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Article
Sunkist to share shopper trends
Citrus marketing cooperative celebrates return of season by highlighting growth of the category
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Article
Oppy strengthens avo position
Group's new partnership with Eco Farms will include a 65 per cent ownership stake in the avocado grower
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Article
Singapore gets a taste of Kochi citrus
One of Japan's leading citrus producing regions has shared its yuzu fruit in Singapore in a bid to expand exports