All Marketing articles – Page 90
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ArticleQ&A: Loren Zhao, Fresh Bridge Supply Chain
Leading importer discusses the opportunity for building new demand for fresh avocados in China
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AdvertorialEvent preview: Interpoma Connects 2020
2 days, 20 experts, 13 startups, 540min of live-streaming and a digital matchmaking event for the global apple business
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ArticleCosmic Crisp's festive push
Apple brand's holiday campaign in the US will focus on putting a fresh twist on traditions
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ArticleAvo-lution on track across Asia
Final instalment of Asia Briefing looks at avocados, a category expected to grow substantially in Asia over next decade
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ArticleAussie Mangoes stake claim to be colour of the year
Self-proclaimed king of fruits launches campaign to crown ‘Aussie Mango’ as the official Pantone colour of 2021
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ArticleWorld Pear Day set to go ahead
Annual event run by Pear Bureau Northwest to return on 5 December, marking the start of National Pear Month in the US
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ArticleJupiter unveils new website as part of tech upgrade
Fast and simple to navigate, the website offer a seamless viewing experience on any device
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ArticleColombia to launch avocado sustainability seal
Corpohass says the new sustainability seal could set the benchmark for other Colombian agricultural products
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ArticleChile limbers up for another bumper cherry campaign
Shipments set to rise by almost 36 per cent in 2020/21 marking a new record for the country
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ArticleBlueberry spat continues with war of words
United Exports defends its reputation in South Africa, as Ross Berries denies licensing breach over OZblu varieties
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ArticleBlueberry emoji launch welcomed
US Highbush Blueberry Council provides stakeholders with resources to build consumer excitement
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ArticleJazz popularity rising in UK
UK-grown Jazz apples are set to arrive on shelves following an excellent year of sales for the brand, with digital marketing the focus this campaign
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ArticleVeg campaign generates £63m sales
The latest figures suggest the Eat Them To Defeat Them campaign has had a lasting impact on vegetable consumption among children in the UK
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ArticleUnited Exports points finger at Ross Berries
Group alleges licensing breach following second reported seizure of South African blueberries in Rotterdam
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ArticleGCCLive looks at future-proofing citrus
The first edition of the Global Citrus Congress hears how health and sustainability are key to driving demand
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ArticleZespri considering partnership with Chinese growers
Kiwifruit marketer aims to curb illegal plantings of Zespri’s gold G3 variety by trialling partnership with growers
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PodcastsFruitbox 45 · Franco Fubini, Natoora
The supplier-retailer's founder explains how provenance and seasonality have the power to generate a premium
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ArticleMushrooms key to vitamin D?
Health expert says mushrooms are a good way to get a natural vitamin D boost during winter – and especially during lockdown
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ArticleConference effort continues in Brazil
Promotional efforts in support of the Belgian Conference pear are continuing in Brazil, as well as in Mexico, despite the challenges of the coronavirus
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ArticleDada Group and Pagoda team up
China’s leading local on-demand retail and delivery platform to deliver fresh fruit to consumers across China within one hour