All Marketing articles – Page 89
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ArticleChile launches first cherry campaign in Thailand
Campaign will run from December through January across diverse sales channels
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ArticlePMA A-NZ announces new directors
Industry association adds four new faces to its board of directors at its annual general meeting
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ArticleWAC prepares for Washington Apple Week
Global event to be rolled out in 19 countries through online and offline promotions
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ArticleCMI Orchards in pear partnership
Partnership will add over 600,000 cartons of pears to CMI’s selling power
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ArticleItalian apples and RSA grapes target Asia
Leading brand Melinda and the entire South African table grape industry are gearing up for new growth in the region
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ArticlePink Lady aims for emotional impact
Pink Lady Europe is rolling out a 360-degree communication platform that includes TV, press and digital efforts as it seeks to build emotional ties with consumers
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ArticleUneasy truce in blueberry battle
Ross Berries and United Exports may have settled this season's OZblu royalty spat, but the dispute looks set to continue
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Article
Tracking the shift in consumer behaviour
Session three of Asiafruit Congress ON looked at how Covid-19 has changed the way consumers in Asia shop and consume fresh produce
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ArticleNewton Orchards and DiMuto team up
West Australian apple producer teams up with Singapore-based tech solutions platform to track and trace apples
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ArticleAsia's fresh produce trade bounces back
Asiafruit Congress ON speakers say they are optimistic about the future of fruit and vegetable sales in the region
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ArticleMigo cheers healthcare workers
This month, Belgium’s BelOrta decided to show its support for healthcare workers by offering a “tasty and well-deserved break” of Migo pears
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PodcastsFruitbox 46 · Mario Ocharan, PromPerú
Ahead of Asia Fruit Logistica ON, Fruitbox hears why Asia is so important to Peru's produce exporters
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ArticleNew campaign shines spotlight on Valencia citrus PGI
€1m Open your eyes. Enjoy! campaign aims to raise visibility to foods with geographical designation
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Article'Share the love' says Pink Lady
Apple brand announces Cozy Up & Share The Love promotion in the US, featuring recipes and a prize giveaway
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ArticlePiñata Farms launches new look
Queensland-based producer refreshes branding for first time in ten years with new look appearing across all lines
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ArticleOppy named leading Canadian employer
Fresh produce group secures spot among Canada’s Top 100 Employers for the first time
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ArticleFlorette offers winter warmth
Salad brand has announced it usually welcomes 250,000 more shoppers in December, and predicts further growth this year
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ArticleDownload Asiafruit’s AFL ON special
The November issue of Asiafruit Magazine, which previews Asia Fruit Logistica ON and Asiafruit Congress ON, is now available for free
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ArticleMore funding for US blueberry exports
Promotions in markets such as Japan, Korea and Vietnam will be expanded with new funding for the US Highbush Blueberry Council
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ArticleBe Climate launches Inside blog
Port International's Inside Be Climate blog and social media campaign are set to give consumers an insight into the group's climate-neutral projects