All Marketing articles – Page 84
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ArticleTozer Ibérica launches marketing push
Seed specialist is looking to expand its customer base in the Spanish market
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ArticleKissabel campaign kicks off
The European partners of the Ifored project have begun marketing the first pink-flesh apples of 2020, with Kissabel Red going on sale in October
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ArticleSimona Rubbi joins Freshfel board
CSO Italy's international relations manager will work to promote European horticulture on behalf of the trade
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ArticleItalians target snack market with small apples
Rivoira, Vip and Vog team up to start selling small fruit, with in-market trials of a yellow variety kicking off in October
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ArticleDelroy Orchards launches Delcado
West Australian grower excited by potential of new brand for its premium Hass avocados
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ArticlePink Lady predicts promising campaign
Pink Lady Europe has high hopes for the coming apple campaign, which is set to be backed up by TV advertisements in 12 countries
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ArticleKanzi partners reveal optimism
Supported by a high-quality crop this season, Kanzi is looking to inspire consumers across Europe with a new focus on online communication
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ArticleCovid is changing fruit and veg trade 'permanently'
New report points to expanding supply models, higher demand for local produce, and greater need for mechanisation
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ArticleCarrots are top with kids
BNF survey ranks popularity of vegetables as part of Healthy Eating Week
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ArticleSerbia, a country of fruit
With growing investments in hi-tech orchards and logistics infrastructure, Serbia’s modernised fruit production is on the rise
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ArticleOppy adds Ocean Spray blues
Group offers both conventional and organic Peruvian blueberries whose sales positively impact farm worker communities
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PodcastsFruitbox: What next for the fruit and veg business?
The Fruitnet team discuss a second wave of coronavirus, a global recession, changing market trends and Brexit
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ArticleBallet stars shine in Albert Bartlett campaign
Dancers Reece Clarke and Fumi Kaneko perform The Sleeping Beauty in video to mark time that Jersey Royal seed potatoes are ‘put to sleep’
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ArticleMarlene marks 25th anniversary with art competition
South Tyrolean apple marketer wants members of the public to come up with a new visual for its birthday celebration
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ArticlePink Lady donates to UK charities
Apple brand has donated 50,000 apples to 11,000 charities across the UK in partnership with FareShare
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ArticleRockit appoints new CEO
Mark O’Donnell will begin in his new role with Rockit Global in early January 2021
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ArticleCrunch time for Spanish citrus
Despite last season’s success, long-term profitability will not return to the sector unless it tackles deep-rooted problems
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ArticleGood conditions for Nergi kiwiberries
Favourable weather conditions have helped to deliver excellent quality and an early start for Nergi kiwiberries this season
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ArticleHalf of Macfrut visitors 'attended' via smartphone
Organisers herald success of industry's first virtual trade fair, but say they are still planning a physical event in 2021
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ArticleFreshmax to promote ‘pear with personality’
Leading Australian fresh produce marketer joins Seeka Australia and Plunkett Orchards in promoting Rico pear