All Marketing articles – Page 81
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New avocado brand for Dominican Republic
Dom Tropical Avocado from Dominican Republic brand unveiled this week
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Melinda toys with new packaging concept
Cardboard used to pack five small Isaaq apples can be transformed into planes, trains and automobiles
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Research reveals ugly produce preferences
Consumers prefer ‘ugly’ over ‘imperfect’ produce and moderate discounts over steep, new study shows
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Rockmelons traced from paddock to plate
Collaboration between FreshChain Systems, NSW government and specialty retailers enables traceability of Victorian melons
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Jaffa teams up with FareShare
Citrus brand plans year-long programme to help provide 200,000 meals to vulnerable people
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Zespri Red bound for China
Zespri Red debuts in China as another strong kiwifruit crop takes shape
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Bimi broccoli reaches new heights
Increase in planted area reflects growing consumer appetite throughout Europe, says Coregeo
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Bostock New Zealand opens Vietnam office
New Zealand’s leading organic apple grower opens offshore office in Ho Chi Minh City, propelled by considerable growth
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Global Grape Congress set for June
Fruitnet is launching the Global Grape Congress, to be held online on 30 June
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Small citrus growers get a helping hand
Spain's Oxfam Intermón hails initiative selling organic citrus online as a “huge success”
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New project promotes EU fruit and veg
Developed by Italian group Apo Conerpo, In&Out tells consumers what makes European fresh produce unique
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VOG Consortium to debut new look for Marlene
Consumer-designed artwork to adorn over 100m Marlene apples this season to celebrate the variety’s 25th birthday
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US campaign aims to boost sales
USA Pears joins several prominent organisations as part of healthy eating movement to drive consumption
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VIP promotes apples like fine wines
Company unveils new Val Venosta advert, which underlines the variety of different flavours on offer in its product range
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See into the future at GTC2021
More than 800 expected to attend Global Tomato Congress, which offers unique look at the fresh tomato business
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Jazz gets brand refresh
New-look brand launches with New Zealand apple season and aims to position Jazz as the ideal snack on the go
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AFM ready for Taco Tip Off
Promotional campaign offers basketball fans cooking inspiration and savings
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Virtual marketing takes centre stage
California Prune Board marketing teams find new ways to promote product as pandemic thwarts trade show travel
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Jingold celebrates 20th anniversary in Mercamadrid
Sales of the yellow kiwifruit brand have risen by between 20 and 20 per cent in Spain since 2019
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South Africa looks to the east
While traditional markets remain important, the eyes of the South African fruit export industry are focusing on the east