All Marketing articles – Page 77
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BTGA launches new website
Consumer-facing site is part of three-year plan to raise profile of British tomatoes, featuring seasonal info and grower case studies
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CA storage specialist targets UK producers
French firm Janny MT wants to help British producers extend availability of UK-grown produce amid Brexit and Covid-related trade disruption
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New PGI for Murcian peach producers
The Cieza Peach Producer and Marketer Association will oversee marketing of the new Cieza Peach PGI
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Tozer launches Dutch division due to Brexit
Marcel Bloemendaal from Pop Vriend Seeds will lead newly-created Tozer Seeds Netherlands as sales director for Northern Europe
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Asiafruit April out now
Fresh Produce India edition of Asiafruit Magazine brings you all you need to know ahead of the event, plus our USA Special
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Fyffes on the hunt for best banana dessert
TV personality and food writer Donal Skehan will judge entries as part of National Banana Day celebrations on 21 April
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Livinda Apples campaign turns five
The popular promotion has been instrumental in growing demand for the group’s locally-grown apples
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Jazz partners with Spirit Untamed
Promotional partnership with Dreamworks' Animation's new film is designed to encourage healthy snacking
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DSR Group eyes further expansion
Plans in place to expand current Musang King durian orchard from 18.6 hectares to 202.3 hectares by 2025
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Prospects good for RSA apple and pears
South African apple exports set to grow by 4 per cent with pear shipments forecast to climb 6 per cent
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First NZ Zespri shipment heads for Europe
Zespri expects 20 per cent rise in SunGold exports to Europe while green volumes similar to last season
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M&S launches biggest-ever quality campaign
M&S backs British farming with biggest-ever TV and multimedia campaign to showcase its Select Farms quality standards
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Earth backs journey to organic
Belgian cooperative BelOrta has announced the launch of Earth, a new concept for the group’s products currently in transition to organic
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Pink Lady launches 'adopt a tree' campaign
Pink Lady offers Aldi apple lovers a chance to adopt a tree and win a trip to France
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Emerging products in spotlight at FPI
Fresh Produce India will explore exciting market potential for pears and cherries
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Oppy transitions to SH apples and pears
Imports from New Zealand, Chile and Argentina help fresh produce supplier move on smoothly from domestic crop
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Besana launches Ramadan date box at M&S
Selection of topped, filled and chocolate-coated Medjool dates follows in supplier’s tradition of creating luxury lines for festivals around the world
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Anecoop kicks off Bouquet watermelon campaign
Multimedia campaign evokes the return to life’s essentials – the outdoors, sun, family and friends
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Pandemic spurs fresh produce buying in Australia
Research reveals Australian grocery buyers purchased more fresh produce during first year of pandemic
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Refreshed look for Ruby Star
GBF reinforces apple’s premium positioning with revamped branding