All Marketing articles – Page 65
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ArticleSpreading a little joy
Premium avocado label Avojoy has found a novel way to reach consumers and maximise brand awareness
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ArticleAsiafruit October out now
Latest edition spotlights the resurgence of Indonesian fruit imports and looks at how different categories are connecting with their consumers
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ArticleStrong season ahead for Calypso
Perfection Fresh reports harvest across Northern Territory and Far North Queensland set to be drawn out with good volumes
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ArticleCitrus Australia to lead traceability project
New traceability pilot to safeguard high-value exports from fraudulent activity to be led by peak industry body
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ArticleEFC announces GKE merger
Belgian company says the move will strengthen performance and brands
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ArticleBayWa forms Global Produce subsidiary
Group unveils separate brand identity for new company, which includes T&G Global, BaWa Obst, and TFC Holland
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ArticleWestfalia joins forces with Veg Power
Avocado supplier Westfalia joins forces with Veg Power to increase UK veg consumption
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ArticleYes You Kanzi! campaign underway
Kanzi aims to continue growing brand awareness and consumer loyalty through its new campaign, which positions Kanzi as the apple for living life to the full
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ArticleBlueberry consumption tipped to skyrocket
Rabobank fresh produce report predicts global fresh blueberry exports to expand steadily over coming years
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ArticleHalloween campaign for Jazz
Branded apple positioned as healthy alternative for trick-or-treaters
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PodcastsFruitbox 69 - David Axiotis, Asia Fruit Logistica
The show's new China-based executive director has started the countdown to next year's show in Hong Kong
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ArticlePink Lady shows off novelties
At next week's Fruit Attraction, Pink Lady will highlight its zero-plastic commitment with a fully cardboard stand
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ArticleFreshmax takes full ownership of BerryCo
Marketer-distributor buys Southern Produce’s 50 per cent stake in joint venture blueberry business
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ArticleCosmic Crisp gears up for early launch
Full programme of marketing activities lined up as first volumes hit US retail stores in November
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ArticleBig trends in bananas
Asiafruit Congress brought together some of the leading voices in Asia’s banana trade to discuss the sector’s journey through Covid-19 and what the future holds.
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ArticleShoppers “will pay more for branded produce”
A new US study identifies the produce industry’s best target for high volume and high margin branded produce
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ArticleAsiafruit Congress tracks Asia's trends
Opening sessions on day one examine pan-Asia trends and drill down into emerging categories and markets
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ArticleValue of digital marketing revealed by pandemic
Asiafruit Congress spotlights the rise of digital marketing in Asia with two leading fruit brands, Zespri and Rockit Global
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ArticleAsia Fruit Awards: winners announced
Joy Wing Mau, Suri Agro Fresh, NTUC FairPrice and Costa JV win the 2021 Asia Fruit Awards