All Marketing articles – Page 62
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ArticleRockit on a roll in Hong Kong
Marketing campaign deemed successful as company reports strong consumer engagement
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ArticlePerfection Fresh harnesses augmented reality
Interactive experience teaches consumers about fresh produce farming, health and nutrition
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ArticleIMG Citrus launches Yellos brand
Grower-marketer introduces new white-fleshed Florida grapefruit brand
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ArticleColombia Avocado Board debuts US brand
New label designed to build awareness for Colombian avocados and capture increased US demand
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ArticleVog promotes year-round organic range
New branded varieties RedPop and Giga are now part of the consortium's organic apple portfolio
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ArticleEgypt rising up citrus ranks
Strict markets like Japan are opening up to Egyptian citrus, which exporters view as a mark of the country's major progress on procedures
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ArticleFlorette launches winter salad campaign
Florette partners with social media sensation Poppy Cooks to promote winter salads campaign
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ArticleMaddie’s Month targets A$100,000 in fundraising
Flavorite to donate 10c from tomato and capsicum sales at Coles stores to help fund bone marrow research
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ArticleThai festival for Japanese produce
Japan External Trade Organisation campaign highlights imported apples, sweet potatoes and strawberries
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ArticlePick SA shifts to stonefruit
Market Fresh SA promotional campaign kicks off season with first boxes of nectarines and peaches
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PodcastsFruitbox 71 - Mark Landini, Landini Associates
What does the perfect supermarket produce department look like? And more importantly, how does it operate?
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ArticleAsiafruit November out now
Get the full report on Asiafruit Congress, Asiafruit Business Forum and the Asia Fruit Awards plus latest developments from key categories including citrus, berries and kiwifruit
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ArticleF&V "can help create healthier planet"
Freshfel has urged global decision-makers not to underestimate the role fruit and vegetables can play in achieving a healthy planet
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ArticleSanLucar conjures up new Encanto promotion
Company hopes some of the magic in Disney-Pixar's latest film will rub off on its own fresh fruit and vegetable sales
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ArticleHeavenly touch for Blue Royal launch
BerryCo invests in “larger-than-life” marketing campaign for new brand
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ArticlePort wins sustainability award
Port International wins Sustainability Heroes Award 2021 in the carbon footprint category
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AnalysisWhat next for the fresh produce business?
As we head towards 2022, we want you to tell us what's really happening in the world of fruit and vegetables
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ArticleSmaller crop for PersiMon campaign
Bad weather and a new pest called citrus mealybug have significantly reduced the amount of fruit available this season
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ArticleVeg Power releases eco film
Charity releases short film highlighting environmental benefits of eating homegrown veg
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ArticleZespri supports virtual adventure
Kiwifruit marketer helps New Zealand students develop healthy habits