All Marketing articles – Page 60
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ArticleOscar Red kiwifruit hits stores
French marketer Primland believes its red kiwifruit can inspire new consumers to discover the nutritional benefits of kiwifruit
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ArticleFrench stonefruit AOP lays out plan
Almost 90 business leaders congregated in France to map out the future of the producer association for peaches and apricots
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ArticleFunding boost for USHBC
USDA-FAS awards US Highbush Blueberry Council nearly double the Market Access Program funding for 2022
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ArticleWorld Pear Day returns
Pear Bureau Northwest gears up for major annual celebration in early December
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ArticleSoft citrus in the spotlight
South African production is expected to grow further in years ahead from current record levels
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ArticleUK hungry for RSA apples and pears
Global South African apple and pear exports climb 9 per cent, with the UK again a key market
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PodcastsFruitbox 73 · Juan Martín Hilbert, San Miguel
Lemons remain in demand, but the world’s largest producer says more must be done to promote the fruit
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ArticleWashington Apple Week arrives
Celebration takes place from 27 November to 5 December and will see engagement with retailers, wholesalers and consumers
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ArticleFruit Logistica moves to April 2022
Messe Berlin changes event dates in light of worsening situation in several European countries
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ArticleSouth Australia has a new ‘cherry king’
Anthony Romeo’s winning bid for Adelaide Hills-grown cherries raises A$50,000 for Camp Quality
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ArticleSouth African stonefruit seasons starts
This year's stonefruit campaign in the UK will have a bigger emphasis on industry and retail promotions
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ArticlePeru: the evolution of a superbrand
The Superfoods from Peru brand has been instrumental in Peru’s success in markets such as the US
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ArticlePort International offers Leyre strawberries
German importer adds variety to its assortment of premium strawberries
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ArticleMorocco Foodex reflects on latest UK campaign
Morocco has expanded product range, forged new trade links and set up new shipping routes in push to strengthen its ties with UK
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ArticleItaly’s appetite for avocados continues to grow
Importer Battaglio and agency SG Marketing emphasise fruit’s enormous potential as imported product
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ArticleChina Shenshan Orchard boosts kiwifruit R&D
Kiwifruit specialist sets up research and development Centre to develop new varieties and planting techniques
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ArticleQualipac pilots OmniOrder
Digital trading and supply chain optimisation platform to be used by Queensland-based vegetable grower
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ArticleItalian firms prepare 'high-impact' Envy apple campaign
Vog and Vip have produced their first television advertisement for the premium sweet apple brand
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ArticleWAC gears up for 3rd Washington Apple Week
Week-long celebration will engage retailers, wholesalers and consumers to build excitement ahead of new season
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ArticleChina to import more tropical fruit
Asean members set to benefit from China’s ambition to buy Rmb 150bn of agricultural products over next five years