All Marketing articles – Page 53
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AdvertorialIn&Out: growers commit to conserve 'blue gold'
Advertorial: Innovative irrigation and other new techniques help produce high-quality fruit and veg while saving water
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ArticleFive simple tips for any marketer
MOYA winner James Patrick of ‘A better choice!’ shares advice on developing a marketing campaign
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ArticleUK grape sector ‘needs to focus on value’
Retailers and suppliers must seize opportunity to add value to their offer amid price competition and surging input costs, say industry experts
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ArticleMarlene's offer blossoms as spring begins
Four-seasons campaign continues with launch of fresh marketing activities and debut for two new apples
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ArticleJersey Royals get celebrity boost
Jamie Oliver is teaming up with the Jersey Royal brand to help promote the island’s famous new potatoes this season
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ArticleTango turbo boosts marketing campaign
Seedless mandarin brand debuts in Portugal and UK, while promotions in Spain and Italy intensify
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ArticleBrazilian producers prepare to showcase acai in London
Exhibitors at IFE will showcase berry’s health benefits and versatility as Brazil looks to continue export growth in food and drink
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ArticleConnecting Australian grape growers with Asia
Austrade campaign introduces ASEAN customers to producers while industry maintains connection with China
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ArticlePBNW staff appointed to industry boards
Kevin Moffitt and Jim Morris take up key roles at Produce for Better Health Foundation and Alliance for Food and Farming
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ArticleAnecoop reaffirms commitment to scientific rigor
Partnership with UCM ensures it communicates truthful information about the nutritional properties of its products
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ArticleHazera Seeds UK joins Veg Power scheme
Veg Power CEO said first quarter of 2022 has been "one of busiest and most successful yet"
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ArticleUK growth target for Brazilian tropical fruit
Exporters' association Abrafrutas steps up promotional activity, targeting both consumers and the trade
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ArticlePerfection Fresh announces new investment
Consortium of Equilibrium Capital, Temasek, and PSP Investments secures stake in Australian fresh produce company
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ArticleGiddings Cerasus presents cherry varieties
Chilean-headquartered group showcases new late-season cherry cultivars to leading Chinese importers and retailers
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ArticleRoyal appointment for Hoogstraten berries
The first strawberries of the group’s new campaign were presented to Belgian King Filip earlier this week
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PodcastsFruitbox 76 - Samantha Lane, FDOC
Florida Department of Citrus’ global marketing manager tells Chris White about the US state’s grapefruit comeback
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ArticleAsia Fruit Logistica heads to Bangkok in 2022
Asia’s premier fresh fruit and vegetable trade show takes place at Bangkok's Queen Sirikit Convention Center on 2-4 November 2022
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ArticleOscar Gold kiwi arrives in South Africa
French kiwifruit marketer Primland has announced the arrival of Oscar Gold from South Africa, with volumes on the rise
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ArticleBelOrta berries benefit Ukraine war victims
Special Fruit buys first strawberries of new Belgian season, with both companies making donation to charity
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AnalysisAsiafruit March out now
Bumper edition features annual New Zealand Special and Fresh Focus South African Table Grapes 2022