All Marketing articles – Page 52
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ArticleGolden Bay Fruit rebrands
New Zealand-based company embraces “colourful beginnings” with new brand identity
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ArticleRedPop takes first bite of European market
First ever commercial campaign for new, branded variety described as "perfect snack apple" has begun
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ArticleDole creates new exotics division and consumer label
World's largest fruit and vegetable company will introduce Dole Exotics and BE Exotic at Fruit Logistica in Berlin
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ArticleDole launches social media contest
Group's Celebrate Super Heroes Contest launched on 28 March, and will award US$10,000 in scholarships
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ArticleOppy spotlights T&G apples in Canada
Customised marketing efforts pay off as Envy and Jazz apple sales continue to grow
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ArticleTribelli ramps up consumer marketing campaign
The sweet pepper brand is planning a wide range of consumer-focused activities across key European markets
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ArticleVerna campaign targets young consumers
The variety’s lower acidity makes it ideal for children, Ailimpo says
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ArticlePrunes promote hip-bone health
Findings from major new study highlight prunes as beneficial for hip-bone health and protecting against fractures
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ArticlePairwise launches brand for gene-edited fresh produce
Stoneless cherries and black raspberries among products set to be marketed under new consumer range
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ArticleAM Fresh launches Mexican grape venture
Terramara Fresh established in partnership with Chilean table grape producer-exporter Rio Blanco
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ArticleAutumn edition of Produce Plus out now
Autumn edition features technology focus plus the latest in apples and pears, kiwifruit and grapes
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ArticleRockit launches Ramadan campaign
Well-known artist helps showcase miniature apple offering in the Middle East and South-East Asia
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ArticleBerryWorld boosts partnership with Skip2bfit
Collaboration will allow Skip2Bfit to take skipping workshops to over 80 schools, promoting importance of active lifestyle and healthy eating
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ArticleBerries 'could prevent cancer in dogs'
Love Fresh Berries partners with The Dog Nutritionist to help promote benefits of dogs eating soft fruit
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ArticleBerry Gardens launches 2022 campaign
Olympic star Dame Jessica Ennis-Hill will once again lead Berry Gardens' campaign to promote health benefits of British varieties
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ArticleSanLucar to showcase tomatoes on Kitchen Stories
Company to launch range of tomato recipes for German consumers on the digital cooking platform
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ArticleTessa apple spread its wings across Europe
The new club variety is transitioning from newcomer to established market player
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ArticleMOYA deadline draws closer
Just over one month left to enter Australasia’s premier marketing award for fresh produce and floral industries
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ArticleSun World releases new grape varieties
Partnership with Cornell AgriTech bears fruit with the launch of Sugrafiftytwo and Sugrasixty
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ArticleWhat's the future for the global grape business?
The Global Grape Congress took place live online on 17 March, uniting the leading players from all over the world and exploring what the future holds for the business