All Marketing articles – Page 51
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Piccadilly promo for Waitrose Essentials
Supermarket is using iconic London landmark to highlight its value range at a time of tight household budgets
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FPI captures market on the move
Fresh Produce India speakers to discuss exciting market evolution in the wake of Covid-19 pandemic
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Thai fruit takes centre stage
Government expands promotional efforts for fruit exports leveraging opportunities such as Thai rapper’s appearance at Coachella music festival
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Urban Harvest grows market slice
Suri Agro Fresh’s fresh cut fruit and vegetable brand expands during pandemic
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Del Monte named as Most Trusted Company
Group recognised as as one of America’s Most Trusted Companies of 2022 by Newsweek
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South African stonefruit industry aims to transform lives
A series of projects launched by the country’s stonefruit business looks to improve the lives of workers
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New strawberries for Costa
Commercial trial with Driscoll’s Australia sees super sweet variety Driscoll’s Zara hit supermarket shelves
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‘Never too much’ campaign launches in France
Fruits and vegetables are “jamais trôp”, according to a new consumer marketing campaign from France’s Interfel
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Naturitalia puts Melinda in Asia’s shop window
Following its recent market debut, Italy’s most popular apple brand is making a name for itself among buyers in the region
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Fyffes expands marketing team
Áine McElroy joins as marketing executive responsible for bananas and pineapples in Ireland
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West Pak increases Apeel capacity
Avocado group enhances its Apeel treatment capability with an installation at a second facility
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Rivoira unveils Samboa extra-sweet apple brand
New ‘Ripe on the tree’ concept blends Brazilian and Pacific Island joy to bring you a burst of summer all year round
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Anecoop’s Bouquet seedless watermelon turns 30
The product has revolutionised European watermelon market and become a mainstay in Anecoop’s summer line-up
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New logo for Global Plant Genetics
Fruit breeder's rebranded identity will convey global reach and commitment to environmental improvement
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Calypso mango exports to China grow
Perfection Fresh weathers disruption to target China with the help of Queensland government
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VIP ready to withstand "severe disruption"
Apple supplier maintains focus on sustainable production and technological investment to keep market advantage
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Dole expands Banana Day celebration
Event extended to week-long celebration while company also highlights link between bananas and alleviation of stress
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Health benefits of raisins highlighted
Raisins South Africa launches new campaign championing the category as a 'natural powerhouse'
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Apeel limes head to Europe
Apeel and Robinson Fresh to bring longer-lasting limes from Mexico to European markets