All Marketing articles – Page 49
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ArticlePear Bureau Northwest turns 90
The bureau carried out its first promotion in 1931 with a budget of US$15,000
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ArticleAmbrosia apples back on Spanish screens
For second year, consumer marketing campaign will feature prime time TV advertising
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ArticleAsiafruit December/January out now
Lunar New Year edition sets the scene for festive trading period plus Australia Special spotlights nation’s push for export growth
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ArticleTraceability trial for potatoes and cherries
FreshChain technology deployed on Woolworths items to aid property identification and consumer engagement
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ArticleBFV backs red Conference effect
BFV’s red Conference won much attention at its Chinese launch, and the Belgian cooperative expects sales of green Conference to benefit as a result
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ArticleConsum shows support for Valencia citrus
Retailer has pledged to exclusively sell oranges and mandarins from Valencia till the end of April
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ArticleOptimistic outlook ahead of Lunar New Year
Thailand’s market for imported fruit has been steady heading into the new year festivities
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ArticleRockit Global enjoys “strongest season yet”
Chief executive proud of 2021 results, with more than 75m miniature apples packed
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ArticleSun World expands SH footprint
Group adds new licensees to its table grape lineup in the Southern Hemisphere
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ArticleChina joint venture for Montague
Montague China is the new joint venture between the Australian fresh produce company and Tribal Brands Asia
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ArticleArrigoni launches green campaign
Agri-textile specialist launches communications campaign on sustainable technology
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AdvertorialKeeping brands on track for greatness
Soto Group takes you on a journey, and then once your brand is built or the website launched, Soto sticks around to help
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ArticleMalaysians seek immunity boosting products
Sales in lead up to Christmas and Lunar New Year period focus on fruit and vegetables high in nutrients
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ArticleTōpa to debut in China
New brand of Australian-grown stonefruit to reach Chinese shores in time for Lunar New Year celebrations
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ArticlePricing 'boosts SA sultana demand'
South African producer group says UK sultana demand is on the rise at a time of high-quality product and availability
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ArticleGreenyard announces Strategy 2030
Belgian group reveals how it will bring value to the company and its stakeholders in the future
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ArticleJenkins offers humorous take on serious topic
‘Join the Vegelution’ campaign highlights push towards sustainable packaging
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ArticleHealth campaign comes to a close
Three-year Follow me to be Healthy with Europe campaign ends today
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PodcastsFruitbox 75 - Synnøve Johansson, Hoogstraten
Why do so many consumers continue to regard the fresh tomatoes they buy as tasteless and lacking in flavour?
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ArticleKorean apple production tipped to grow
Favourable weather during flowering period likely to result in 6.8 per cent increase in overall volume