All Marketing articles – Page 46
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AdvertorialMade in Nature: discover the value of European organic
EU-backed project launches new integrated communication campaign to promote organic consumption in four countries
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ArticleHopes high at Hillfresh for 2023
The Dutch group is moving into the new year with excitement over the potential of products such as Limelon, according to managing director Hans van den Heuvel
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ArticleKiku adds Alnova to impressive apple line-up
“There is space for both commodities and clubs today in this world,” says chief executive Jürgen Braun
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ArticleSaudi date business sees room for growth
Indonesia is the main focus of the latest marketing drive for Saudi dates, along with Morocco, France, the UK and the US, as the Kingdom aims to be the first choice for date consumers globally
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ArticleSweet success for ClemenGold
The South African citrus brand has won a leading award in what is a tough Asian market
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ArticleVolcano plum is explosive option for Oppy
Group to bring the specialty item to select North American markets from first week of February through to mid-March
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ArticlePlan ahead for Fruit Logistica 2023, which has something for everyone
Make sure you are fully prepared for your return to the world’s biggest and best fresh produce trade exhibition
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ArticleAlanar coping with changing climate
In 2022, the climate caused different cherry production regions in Turkey to overlap and shortened the campaign, but Alanar believes the good reputation of its brand and concerted effort on sustainability will ensure success
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AnalysisCash-strapped consumers eating less veg, report finds
The Food Foundation’s 2022 Peas Please Progress Report highlights falling veg consumption and challenges ahead for the food industry
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ArticlePink Lady kicks off season with optimism
A larger Pink Lady crop has been harvested in Italian, French and Spanish orchards this season, with the Pink Lady Association stressing its continued commitment to quality and the environment
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AdvertorialRead for an hour, enjoy Joyvio Blueberries
JWM Group’s Joyvio Blueberries recognised as Shenzhen Reading Month’s strategic partner for the fifth year in a row
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ArticleNZ pipfruit business rebrands to Kiwi Crunch
Freshmax apple and pear business renamed Kiwi Crunch following sale to GTP Orchards
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PodcastsFruitbox 94 · Abs van Rooyen, Clemengold
Chris and Abs discuss the impact of branding in the fresh produce business
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ArticleTenderstem urges shoppers to ‘break up with Brussels’
Campaign headed by Mel Schilling from Married at First Sight encourages consumers to “break up” with traditions and choose Tenderstem over sprouts this Christmas
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ArticleNew Lunar New Year offering from Goldenberry Farms
Limited edition Lucky Golden Fruits product encases goldenberries in festive new packaging
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ArticleFresh Del Monte launches carbon-neutral pineapple
Group to sell fruit under Del Monte Zero brand after success of carbon sequestration project in Costa Rica
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AnalysisEC publishes school fruit and veg programme report
Some 54.6 per cent of European children consumed fruit, vegetables and milk in those schools utilising the community promotion programme
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ArticleAustralian produce delegation travels to Japan
Major fresh fruit and vegetable suppliers set off to strengthen industry relationships in key Asian market
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ArticleBright start for Kissabel in UK
Red-fleshed apple range receives positive feedback in consumer tastings as Worldwide Fruit spearheads marketing push
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ArticleAmbrosia apples hit European shelves
Harvest volumes in Piedmont and Val Venosta are at the same level as last year, with apple quality said to be good