All Marketing articles – Page 45
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ArticleReasons for optimism despite challenges, say topfruit experts
A lengthy list of challenges is a concern for all in the apple and pear business, but WAPA representatives speaking from Prognosfruit 2022 in Belgrade highlighted the sector’s continued positivity
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ArticleBerries Unlimited launches Honey Champion
US company releases new haskap variety that it says has 15-20 per cent higher yields
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ArticleChiquita wants school kids to go bananas
Marketer launches campaign in Germany to position fruit as healthy and versatile aid to learning
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ArticleRaise retail prices or risk no UK veg supply, warns BGA
An urgent reset in returns to UK veg growers is now vital to ensure future continuity of supply, says British Growers Association
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ArticleSpread raises US$30m in funding
Japanese vertical farm start-up completes Series A round of funding to accelerate its business development
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ArticleFresh produce leads the way in Spain
Fresh fruit and vegetables took the biggest share of the country’s household consumption in 2021
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ArticleAsiafruit July/August out now
Asiafruit’s China Edition tracks market recovery following lockdowns while Haygrove Asia MD Michael Oates discusses the opportunity for high-value horticulture
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ArticleZespri commences global supply expansion vote
New Zealand growers will decide on whether to increase production of Zespri varieties outside of New Zealand
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ArticleVOG presents organic apple range at BioFach
This week’s organic BioFach trade fair gives Italian apple consortium VOG a chance to highlight its range of organic apples and other sustainability initiatives
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ArticleMFC introduces Dandy Mandy
Mildura Fruit Company has big plans for new seedless mandarin variety hitting international and domestic markets this season
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ArticleFNSEA promotes farming at women’s Tour de France
France’s main farming union, the FNSEA, is supporting the first women’s Tour de France to raise awareness of agricultural professions
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ArticleTotam Seeds catches eye with new tomato varieties
At this year’s Global Tomato Congress, Totam Seeds presented new cherry tomato and mini-plum varieties, as the diversification trend continues in the segment
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ArticleCorpoHass wins government business award
Trade association recognised for its efforts to promote Colombian Hass avocados in the global market
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VideoMore room for growth in French market for avocados
Key players from France’s avocado trade explain how the country can continue to lead the way in terms of sales per capita
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ArticleWestfalia expects strong summer avo supply to US
Group guarantees retailers a full supply of the “highest quality fruit possible” to meet shopper demand around National Avocado Day
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ArticleOppy offers Oceanside Pole tomatoes
Fresh produce group is Increasing its roma tomato case-count by half a million from last season
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ArticleGI certification for “non-stinky” durian
Thai intellectual property office grants geographical indication to Pak Chong-Khao Yai durian
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ArticlePink Lady launches ‘Sensploration’ campaign
Brand’s new promotional drive draws upon the science of snacking and how to maximise enjoyment of food
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ArticleChilean cherry campaign wins top marketing award
IPA Effectiveness Awards honour the most effective campaigns in the global advertising industry
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ArticleNew company Sipo London UK to promote best of Italy
Italian group’s Made in Italy subsidiary will supply a range of fresh produce, wine, oil, rice, and potentially coffee too