All Marketing articles – Page 37
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Advertorial
Joy Wing Mau Group and China Aerospace reach strategic cooperation
Joy Wing Mau becomes first fruit company to partner with China’s aerospace industry
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Article
Puffin secures UK GI for Welsh leeks
Puffin’s Blas Y Tir branded Welsh leeks will now carry the UK GI logo giving consumers a guarantee of their quality and provenance
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Article
‘New approach needed to save nation’s food supply’
Comment: Safeguarding the UK’s fresh produce and horticultural sectors must be a government priority
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Article
Home-grown food ‘integral to national security’, says former MI5 chief
Former MI5 director general tells NFU lecture that domestic production is integral to national security
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Article
PBNW prepares global celebrations for World Pear Day
US organisation enlists chefs from around the world for seventh annual celebration of pears
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Podcasts
Fruitbox 93 · Carlos Bonet & José Vottero, Fresh Fruit-X
Carlos and José speak with Chris about tapping into the potential of the Asian market as the engine of the planet shifts to the east
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Article
El Teriak Farm on solid growth path
The Egyptian grower-exporter is confident of the continued potential of Egyptian produce on the world stage, expanding production and investing in packing and juicing facilities
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Article
Primland extends European operations with “We are growers”
French kiwifruit specialist Primland is continuing its “We are growers” positioning for Northern Hemisphere exports, establishing partnerships for Oscar kiwifruit with growers in Greece, Italy and Portugal
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Advertorial
Joy Wing Mau celebrates season’s first Chilean cherries
First Chilean cherries arrive by air and are sold under premium brand Joyvio, in cooperation with China Aerospace
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Article
Carrots fit for a King
British-grown produce plays starring role in King Charles III’s first state banquet
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Article
Hort Innovation welcomes two new directors
Elke Cleverdon and Stephen McCutcheon join board of grower-owned research and development corporation
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Article
Mixed plum breeds make their mark
New-look ‘interspecific’ plum varieties are making headway in South Africa, offering greater options for exporters
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Article
Tariff win for California prunes
California Prune Board welcomes 0% tariff announcement on UK import of prunes
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Article
School Scheme under scrutiny
Freshfel Europe has stressed the value of the continued implementation of school fruit and vegetable schemes to the EC
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Article
US blueberries in sports marketing push
US Highbush Blueberry Council is positioning fruit as performance food in Asia and highlighting its use in various savoury applications in new efforts to boost sales
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Podcasts
Fruitbox 92 · Russell Allwell, Driscoll’s Europe
As the world’s largest berry marketer continues to grow, what opportunities exist to increase sales of fresh berries further?
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Article
Driscoll’s Russell Allwell discusses Berry Gardens takeover
Exclusive interview: Efficient berry production, better sales and new exports are all part of Driscoll’s plans for UK grower cooperative Berry Gardens, group’s EMEA managing director Russell Allwell tells the FPJ
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Article
Perfection Fresh launches football inspired Qukes pack
Football jersey pack promotes Qukes baby cucumbers as healthy sporting snack for kids
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Article
Sun World adds South American marketers
Global genetics and licensing company appoints a raft of new licensed marketers across Brazil, Chile and Peru
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Article
Ukraine apples find safe haven in UK
British importer Growers Direct marks start of new UK-Ukraine apple deal