All Marketing articles – Page 35
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VideoWorld of Fresh Ideas · Adéle Ackermann, Clemengold
In the second episode of Fruitnet’s World of Fresh Ideas interview series, Clemengold International marketing manager Adéle Ackermann talks about the South African citrus label’s various branding and marketing strategies for success
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ArticleWho takes this year’s Fruit Logistica Innovation Award?
New products and technologies in the running for this year’s Fruit Logistica Innovation Award, with the winner due to be announced on 10 February in Berlin
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ArticleHortgro highlights versatility of nectarines and peaches in UK campaign
Trade body warns that returns to growers must increase as it embarks on new campaign emphasising product versatility
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ArticleAMFRESH to host Festival of Fresh 2023
Innovative fruit supplier welcomes FPJ’s flagship festival to its cutting-edge new facility in Cambridgeshire in June 2023
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ArticleGreenyard takes sustainability step
The commercial terms of loans with its syndicated banks will now be directly linked to the sustainability performance of the company
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ArticleDole renews pledge to combat child hunger
Fresh produce group renews its alliance with No Kid Hungry at it targets nutritional, fitness and wellness influencers in the US
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ArticleFirst batch seedless watermelons for IG Melons
Subsidiary of fruit importer IG International completes first harvest of Indian-grown seedless watermelons
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ArticleRijk Zwaan moving Freshly Forward at Fruit Logistica
The vegetable breeding company will display a range of innovations at the Berlin event next month
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ArticleTune in to the biggest industry trends ahead of Fruit Logistica 2023
Special online series World of Fresh Ideas offers sneak preview of industry’s latest and most exciting developments before Fruit Logistica begins, with first of eight videos now online
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AdvertorialRockit taps into China’s Christmas demand
Rockit launches comprehensive marketing campaign in China right before Christmas
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ArticleFruits power North Gyeongsang export growth
Korean province on track to surpass agri-food export record driven by fruits such as apples, peaches and strawberries
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ArticleDole releases sustainability report
The report establishes new environmental, social and governance goals for Dole and its global employees through 2030
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ArticleKorea spotlights strawberries in Vietnam
Export organisation introduces Korean varieties to South-East Asian market receiving positive response
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ArticleSpecial Fruit highlights health attributes of Calinda
The Belgian importer continues to boost cultivation of its premium Calinda strawberries in Spain, stressing the variety’s taste, health benefits and shelf-life
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ArticleSanLucar kicks off Veganuary campaign
Company teams up with the cooking app Kitchen Stories for third time to celebrate a vegan January
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ArticleAsiafruit December 22/January 23 out now
Lunar New Year edition previews the crucial trading period across key Asian markets, recaps Asia Fruit Logistica 2022 and features Fresh Focus Cherry 2023, Fruitnet’s annual publication on the global cherry industry
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ArticleRockit Global aims to double export output
Company behind miniature apple offering hopes to ship 160m apples in 2023
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AdvertorialYOOM tomatoes collaboration with More Yogurt and ABC Cooking Studio
New drink featuring YOOM cocktail tomatoes is now on sale across more than 350 More Yogurt stores in China
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AdvertorialMade in Nature: discover the value of European organic
EU-backed project launches new integrated communication campaign to promote organic consumption in four countries
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ArticleHopes high at Hillfresh for 2023
The Dutch group is moving into the new year with excitement over the potential of products such as Limelon, according to managing director Hans van den Heuvel