All Marketing articles – Page 34
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Jazz partners with star chef Mark Aisthorpe
Apple brand collaborates with chef that rose to fame in last year’s Great British Menu, creating series of recipes that help fight food waste
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Del Monte reveals Somalia banana partnership
Group partners with Moze Holding Limited on multi-year banana deal described as a “game-changer” for the industry in the region
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Serbia’s Agro Belgrade fair unites region
Exhibitors from Serbia, the Balkans and elsewhere came together at Agro Belgrade to make contacts, do business and discuss the latest issues
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New Zealand horticulture sets NZ$12bn target
New industry strategy aims to double the farmgate value of horticulture production by 2035
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Blue Whale reports strong start to apple season
Sales in southern European markets, particularly Spain, have been buoyant in first half of the season
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Govt healthy-eating app ‘promotes junk food’
UK government promoting ultra-processed junk foods to families via healthy-eating app, says Soil Association
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Avocados From Mexico unveils Big Game teaser
This year’s Super Bowl TV ad stars actress and avocado lover Anna Faris
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Fresh produce consumption remains under pressure in Europe
Freshfel Consumption Monitor finds that fruit and vegetable consumption remains “well below” WHO recommendations
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Marlene makes most of winter season with marketing push
The Daughter of the Alps has renewed its support for a number of winter sports events, and continues to focus its efforts on campaigns in Italy, Sweden and Norway
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GCFP calls for fresh produce supply to be safeguarded
Report calls on policymakers to implement measures protecting the supply of affordable fresh produce to consumers and ensuring the viability of the sector
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Fairtrade Foundation receives Superbrand status
Superbrands are awarded annual to brands that lead in the field of quality, reliability and distinction
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Rajpol aims to set new standards
The coming year will see a focus on innovation and exciting new products at Polish group Rajpol, according to CEO Dominik Woźniak and business development manager Aleksandra Ośko-Woźniak
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BerryWorld reaches 1m-meal milestone with FareShare
The berry group has supplied equivalent of 1 million healthy meals to those in need via FareShare
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Chinese citrus market plateaus
Citrus has become China’s largest fruit category after a strong growth period but the effects of Covid-19 have seen the market steady
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White ‘Florida Pearl’ strawberries cause a stir
Distinctive variety owned by Emco Cal receives mixed reaction on social media following launch at M&S
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Avocados From Mexico brand colour joins Pantone range
Through its partnership with the Pantone Color Institute, Avocados From Mexico is now an officially recognised hue
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Aleta Planet payment launches for DiMuto solutions
B2B cross-border payment service now live on DiMuto’s global agrifood trade management platform
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PinKids keeps up momentum with Minions partnership
Pink Lady’s children’s range of apples will bear the Minions colours in nine European countries, as PinKids continues to grow
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SA Sultanas pitched as healthy new-year option
With diets and meat-free resolutions plentiful at the start of 2023, Raisins SA is suggesting consumers make a healthy choice
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FareShare commends Florette for support
Food waste charity FareShare names salad brand Florette as a leading partner of 2022