All Marketing articles – Page 338
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PBH receives funding boost
Taylor Farms to increase its contribution to foundation with US$250,000 pledge over the next five years
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Enza boss calls for more kiwifruit variety
Enza/Turners & Growers MD dismisses poll of New Zealand kiwifruit growers and says Zespri has been slow to respond to problems
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New German export association formed
GFV will represent the commercial interests of German fresh and processed fruit and vegetables sold in export markets
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HLB pushes papaya health benefits
Group cites recent study highlighting cancer-fighting properties of papaya leaves as further proof of fruit's health benefits
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US to promote exports in Japan
Agricultural secretary Tom Vilsack will head to Japan in April as part of President Obama's efforts to increase US exports
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Canada unveils pear consumer guide
New marketing tool designed to increase awareness of pears among French-speaking consumers in Quebec
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French students need balanced diet
French students' dietary habits leave much to be desired, according to USEM
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Avocados outpace produce category
The volume and value of avocado sales in the US grew further in 2009, overtaking results for the entire fresh fruit and vegetable sector
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Banana link to HIV prevention
US researchers have discovered that banana lectins have the capacity to stop the transmission of HIV
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Olins gains Lewis award
Laurence Olins has received the Worshipful Company of Fruiterers' triennial Lewis Award for 'Distinquished Services to the Marketing of Fresh Fruit' at the Company’s Annual Banquet at Plaisterers’ Hall in London.
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Spanish citrus targets eastern Europe
Citrus marketer Cítricos Valencianos is running series of in-store tastings in Hungary, the Czech Republic and Slovakia
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Spanish firms create Russian sales arm
Almerían cooperatives Coprohníjar, Camposol and Hortamar have set-up a Russian sales venture with a Moscow-based partner
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USDA launches health competition
Contestants will compete for US$40,000 in prizes as they develop new tools to help raise a generation of healthier kids
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Zespri appoints brand agency in Asia
TBWA Singapore set to manage kiwifruit marketer's brand promotions in key markets across south and south-east Asia
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Let's see those brands, sports fans
Opportunities abound in the world of sport for fresh produce marketers to show off their brands, without it costing the earth
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Almaverde Bio targets Greek market
Leading Italian organics brand will feature on billboards near major retailers in Athens and Thessaloniki from this month
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FirstFruits rolls out Opal apple campaign
Washington State-based marketing group unveils new variety, which is a cross between Golden Delicious and Topaz
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NMB to undergo USDA referendum
The National Mango Board goes to polls to determine continued research and promotion efforts
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Phillips lands MorePeople grower gong
Sara Phillips of Majestic Trees landed the MorePeople sales professional of the year at last month’s annual Grower of the Year Awards.
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PBH to reward heathy families
A new contest asks consumers and their families to write about success stories from their lives involving fruit and vegetables