All Marketing articles – Page 33
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ArticleBloom Fresh unveils new corporate identity
IFG and SNFL tie-up outlines bold commitment to transform the world of table grapes and cherries
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ArticleVog revamps organic brand and pushes on with promotions
The South Tyrolean company made the most of its appearance at Fruit Attraction this week, as it looks to boost the value of the region’s apple production
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ArticleNew banana brand tackles ‘produce devaluation’
“The world has got it wrong,” says creator of Fyffes’ new label, which promises support for female empowerment, education, and child nutrition
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NewsAgrovision and Greenvic expand alliance into China
Partnership is designed to enhance service to Chinese retail, e-commerce and wholesale supply channels with a wider product portfolio
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NewsGiumarra expands Lemonade apple programme
Domestic availability of the yellow apple variety will grow thanks to collaboration with Apple King and Rice Fruit Company
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NewsMuch promise as Migo season kicks off
A strong retail campaign is lined up this year with the pear also looking to break ground in new markets
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ArticleVeg Power enlists Shaun the Sheep
Shaun the Sheep creator Aardman has joined forces with Veg Power to encourage kids to eat veg
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ArticleBig change for Hillfresh
Despite a challenging 12 months, Hillfresh has still seen much change and category growth, according to Hans van den Heuvel
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ArticleCMI Orchards unveils new look for Kiku
US grower-packer-marketer to showcase refreshed apple brand Global Produce & Floral Show
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ArticlePerfection Fresh celebrates 45 years
Leading Australian fresh produce company commemorates over four decades of operation
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NewsDole launches specialist organics division and brand
Group’s new Dole Organics division and GO Organic! consumer brand will be officially introduced at Fruit Attraction 2023 in Madrid
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NewsDel Monte makes Miraculous annoucement
Group extends its collaboration with Miraculous as part of its new ’Kiwi Origin South Europe’ campaign
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ArticleZespri set for big Northern Hemisphere harvest
Kiwifruit marketer expects record Northern Hemisphere harvest driven by SunGold growth
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ArticleMarlene invites consumers on a culinary journey
The Vog brand is enhancing its Aroma Wheel in its bid to become a cultural ambassador for apples
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NewsCosmic Crisp sales soar in US
Sales climb by 89 per cent year-on-year with the apple now the seventh best-selling variety nationally
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ArticleKanzi season off to energetic start in Europe
Stocks of Kanzi apples from the Southern Hemisphere were quickly exhausted thanks to dynamic demand over the summer, providing the ideal starting point for the new European season
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ArticleProduce Plus Spring out now
Featuring keynote interview with MOYA winner Belinda Van Schaik and spotlights on avocados, apples and pears, packaging and grading, and retail
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NewsSunkist Growers revamps Cara programme
The group’s new ‘all pink’ packaging and matching merchandising for Caras will make its debut this season
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AdvertorialCopefrut adopts BoBan brand identity in China
Chilean exporter to honour shared history with Chinese partners by adopting its long recognised name in the Asian market
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ArticleRaisins SA highlights “world-class agronomy”
Production techniques, sustainability and traceability are all high on the agenda in South Africa, the industry body says