All Marketing articles – Page 33
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AdvertorialIn&Out ends second year on a high, with plenty more to come
Second year of Apo Conerpo’s European project ends on positive note, with more than 5,000 promotional days achieved in Italy, Austria and Denmark
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ArticleAlanar enthused by demand for Turkish figs
Despite the multiple challenges at present, including climate change and soaring costs, the popularity of Turkish figs remains a constant, with markets in Europe and Asia showing good demand
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ArticleAnecoop scoops top marketing award
Second-degree cooperative picks up AEMARK’s prize for excellence in marketing for its Bouquet campaign
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ArticleQueen’s death voids Royal Warrants
Royal Warrants granted to produce retailers and suppliers are rendered void upon death of Queen Elizabeth II
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ArticleNew marketing supports Driscoll’s Summer of Sweetness
Berry Patch Sensory Wheels and Specialty Strawberry Mini Sets support the return of Driscoll’s limited-time premium strawberry collection
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ArticleSpecial Fruit tackles avocado waste with Softripe
The Belgian importer believes Softripe technology is the natural way to combat waste, increase satisfaction and grow sales in the avocado category
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ArticleRockit harnesses augmented reality
Innovative marketing campaign helps build sales momentum over Mid-Autumn Festival period
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ArticleFyffes begins search for Ireland’s fittest school
Olympians Phil Healy and David Gillick team up with Irish banana giant in this year’s quest
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ArticleImport Promotion Desk to showcase Africa’s diversity
Egypt, Côte d’Ivoire, Ghana, Kenya and Morocco and four other IPD partner countries will present a range of fresh produce in Madrid
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ArticleTop Italian chef offers fresh ingredients for Marlene campaign
Norbert Niederkofler of three Michelin-star Restaurant St Hubertus has agreed to represent the Italian apple brand
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PodcastsFruitbox 88 · David Axiotis and John Hey, Asia Fruit Logistica
Asia’s premier fresh produce exhibition and conference event welcomes the industry to Thailand in November
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ArticleSaudi Arabia sees potential for dragon fruit
Since the fruit requires less water to cultivate than many other crops, dragon fruit is regarded as an important fruit for the future
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ArticleJapan moves away from plastic
Alternatives to plastic-wrapped produce are becoming more popular in a bid to reduce plastic and food waste
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ArticleSunburst brand gets boost in the UK
Coregeo and Hochfeld are working together to grow the pink-fleshed Sunburst apple brand
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ArticleAsiafruit September out now
Indonesia edition includes spotlight on market’s Covid recovery and special report on Asia’s durian trade – and it’s free to access for Asiafruit Congress Online Preview attendees
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ArticleAustralian pears launch Indonesian campaign
Grown in Good Nature is the tagline for new promotional initiative launched in Jakarta at the start of September
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ArticleKoyuncu Group convinced of tomato potential
The Turkish group has opened a high-tech greenhouse for tomatoes in the west of the country, with big hopes for European and Middle Eastern markets
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ArticleOrganics Unlimited to celebrate 17th annual Grow month
The month-long campaign aims to raise awareness of company’s social responsibility programme
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AdvertorialClemenGold launches bus promotion in China
Throughout August this year, Shanghai residents from Lujiazui to Xujiahui will see ClemenGold-themed Number 985 buses on the road every day.
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ArticlePinKids supports FareShare with ‘Share the Wow’ campaign
On-pack campaign communicates that by purchasing the kids’ lunchbox favourite shoppers are helping Pink Lady donate more apples to redistribution charity