All Marketing articles – Page 32
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Magic Star to shine bright
PVM strikes agreement with Fresh Forward to bring Magic Star apple cultivar to the US
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Asiafruit March out now
New Zealand special explores how premium supplier is well placed to weather recent storms while Fresh Focus South African Table Grapes tracks industry refocus on quality and taste
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Avocado balancing act
Fred Searle talks to Paul Devlin and Ayanda Kanana of South African avocado grower and global marketer Halls to hear how they think the industry should respond to the likelihood of an oversupplied global market in 2023
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New label for Moroccan Nadorcott
The Moroccan Nadorcott’s new label, “Nadorine, Naturally Low Seed”, highlights the origin and authenticity of the country’s unique mandarin, says APNM
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BelOrta kicks off strawberry season with Sonata
As the new strawberry season gets underway in Belgium, the cooperative is highlighting the benefits of its 100 per cent recyclable rPET punnets
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IG International secures rights to Desy apple
Leading Indian fresh produce company signs agreement with Italian breeder CIV to plant new apple variety
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Florette and Higgidy team up for cross promotion
Partnership sees healthy brands offer money-off coupons for each other’s products
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Strong showing for Kanzi
Nielsen data shows that the variety commands one of the highest retail of all branded apples in the US
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Sweet Palermo introduced to India
Rijk Zwaan and IG International collaboration delivers sweet pointed peppers to Indian market
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Casi’s Gastronomic Day of Flavour tour moves to Madrid
Spanish capital’s top restaurants will showcase Casi tomatoes in special tasting menus
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Oishii Introduces the Koyo berry
Group’s newly unveiled strawberry product joins the Omakase berry as a vertically farmed option
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South African avocado export crop to increase
Following a disappointing 2022 season, the industry expects a rise in volumes this year
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Watercress fills UK salad supply gap
As supermarkets ration fresh produce, one salad vegetable remains in plentiful supply thanks to its growing methods, says supplier
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Refresh for CMR’s Cosarica brand
The brand has renewed its corporate identity by modernising both its packaging and labelling
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Cosmic Crisp breaks into US top ten apple varieties
Sales of the variety grew 174 per cent in five months to January 2023 against a backdrop of falling US apples sales
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Scales announces annual results
Lockdowns in China during critical sales window adversely affect the company’s horticulture division
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IFG celebrates 20 years of Cotton Candy
Unique variety added a new flavour profile to the table grape category
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Entries open for MOYA 2023
Australasia’s premier marketing award for the fresh produce and floral industries is back in 2023
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Sunkist celebrates 130th anniversary
The longest-standing agricultural co-op in the US marks the occassion with with Sunkist Citrus Day on 1 March