All Marketing articles – Page 31
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ArticleBelgium’s UK export mission
Rather than prompting Belgium to focus its efforts on other markets, Brexit has seen the country actively target export growth in Britain. Fred Searle crosses the Channel to find out how and why
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ArticleDel Monte makes Israel kiwifruit move
Group completes the first sale of its Greece-grown kiwifruit in Israel as it aims to reinforce brand awareness in the country
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ArticleDole launches ‘sweetest pineapple ever’
Costa Rica-grown Dole Golden Selection Pineapples said to have ’a deeper golden colour, more aromatic fragrance and sweeter and juicier tropical flavour’
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ArticleThai fruit goes on show
Government department partners with retailers to promote domestic sales as Thai fruit production rises
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ArticleIFG debuts Family of Flavors retail tool
Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers
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ArticleWorld Avocado Congress draws to a close
Global industry urged to “take back the narrative” on sustainability
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ArticleRijk Zwaan campaign reaches 762,000 Brits
Dutch seed breeder celebrates success of UK social media campaign that promotes cooking veg on a budget
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ArticleSanLucar teams up with Kitchen Stories in Germany
A new promotional campaign for SanLucar tomatoes is launching in German supermarkets, promising “Our recipe for good taste”
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ArticleSponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe believes its Adopt A Tree campaign is helping to create links between growers and consumers based on trust and proximity
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ArticleSpeakers announced for Fresh Produce India
Industry experts will share key strategies for success in the Indian market at the online event, which takes place on 3-5 May 2023
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ArticleChiquita unveils It’s Chiquita O’Clock campaign
Promotions features a series of scannable stickers to encourage banana consumption will all meals of the day
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ArticleRetail focus for California grape promotions
California Table Grape Commission unveils export marketing plans for 2023
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ArticleBirds Eye launches pea-ple’s Cafe
The one-day-only pea-centric pop-up restaurant in London will showcase the versatility of the brand’s petits pois
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ArticleMOYA deadline draws closer
Just one month left to enter Australasia’s premier fresh produce marketing award
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ArticleUganda’s jackfruit journey
Fred Searle visits Zahra Food Industries in Uganda as the up-and-coming jackfruit supplier begins to unlock the financial potential of the country’s ‘ancestral’ trees
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ArticleDole Ireland backs Dundalk FC academy teams
Dole ireland has extended its longstanding support for the Irish football club, a partnership that stretches back seven decades
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ArticleRockit partners with charity for Ramadan
Collaboration with Emirates Red Crescent will see funds donated for every Ramadan-inspired Rockit giftbox sold
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ArticleSouth African stonefruit campaign is in full swing
Suppliers have been carrying out a wide range of activity in recent months across a number of UK retailers
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ArticleWestfalia Fruit India launches 2023 campaign
Avocado marketer kicks off new season with shipments from Tanzania and Peru as it prepares for first commercial harvest of Indian-grown Hass
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ArticleTransitioning to low carbon future a high priority at T&G
The impacts of climate change are becoming increasingly tangible globally, as T&G and its grower partners in New Zealand harvest and export new season apples following February’s cyclone