All Marketing articles – Page 28
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ArticleTesco reveals new buying strategy at Festival of Fresh
Produce category director Tom Mackintosh says it is time for Tesco to find new balance between long-term contracts and greater responsiveness to the market following shortages
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NewsRajpol wins exporter award
The Polish fresh produce group is named Top Exporter at the Modern Distribution Congress in Warsaw
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ArticleSweet start to UK cherry season
Warm May and June temperatures have sweetened the UK cherry deal with extra flavoursome early fruit, says marketer Driscoll’s UK
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ArticleAsoex travels to Asia to lay groundwork for new fruit campaign
Itinerary included visits to JD.com and Beijing wholesale market to discuss plans for upcoming cherry season
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ArticleBranston extends Lincoln City FC sponsorship
Renewal comes after successful response to first season as front-of-shirt sponsor
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ArticleThai fruit a hit in Guangzhou
Fruit promotions run by the Thai government in southern Chinese city help drive sales
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ArticleAldi launches summer of sport
The discount retailer has unveiled its ‘Get a Taste for Sport’ initiative to help British children stay active this summer
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NewsOppy expands domestic grape programme
Added acreage in California bolsters the group’s Ocean Spray programme as it looks to meet increasing demand
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Article#YourHarvest takes to TikTok
NFU turns to TikTok to promote British farming to the younger generations
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NewsTrap-Eye wins Greentech Innovation Award
Biobest’s automated sticky trap system is designed to improve the accuracy and efficiency of pest monitoring
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AdvertorialFrom Moldova with Love: Cherries Ready to Take the EU Market by Storm
The first varieties are being harvested with prospects good for the season ahead as the industry expands
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NewsRockit signs Lulu deal in Middle East
Apple brand signs year-long MOU with hypermarket group to help grow the Middle Eastern market
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ArticleBiedronka celebrates Colombia’s finest fare
Poland’s biggest supermarket is showcasing a range of Colombian foods as part of its Acción Colombia initiative
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NewsSun World acquires Kankun mango variety
The Diazteca variety is currently in limited production in Mexico, with trees available under license from Sun World beginning in 2024
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ArticleBelinda Van Schaik wins MOYA 2023
Hort Innovation marketing manager presented with Australasia’s premier fresh produce marketing award
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ArticleYazBerries bids to put Turkish blueberries on the map
Blueberries are a relatively new crop in Turkey, and the young company is committed to establishing a reputation for its fruit in global markets
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ArticleMOYA 2023 preview
Finalists for Australasia’s premier fresh produce marketing award to showcase their campaigns at Hort Connections
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NewsProminent utilises neuromarketing
Tomato specialist has established a partnership with Unravel Research to get a complete picture of what drives consumers
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ArticleEnvy popularity soars in US
CMI Orchards reports Envy accounts for nearly a quarter of branded apple sales volume in the US
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NewsConsumer support for Fairtrade “remains strong”
New research suggests that shoppers are staying loyal to Fairtrade products despite the the cost of living crisis